10 FOR 4: WeRoad Coronation OOH encourages commuters to use bank holidays for a getaway

Solo travel brand WeRoad has jumped on King Charles III’s Coronation to launch its latest OOH campaign, encouraging Londoners to make the most of the additional bank holiday to get as much time off as possible.

Following its debut OOH brand campaign in London last month – which featured real-life travellers aimed at encouraging millennials to see the world with nothing but a backpack – WeRoad has created a new OOH campaign that uses humour to piggyback on the King’s Coronation and additional bank holiday. The campaign encourages commuters to make the most of the additional bank holiday, since the last time they had this chance was in 1953.

WeRoad’s succession of bold advertising has been developed to assert its tone of voice in the UK, positioning itself as a travel brand for millennials that’s like no other. Its campaigns have used a tone of voice that’s ironic, sarcastic, and bold, with its ultimate goal being to make people laugh or at least smile.

Live across the Capital until 24th April in key tube stations, the Coronation OOH campaign will encourage commuters to bridge the national days off to maximise their time out of the office, trading desks and laptops for time with family and friends.

The campaign comes as WeRoad aims to highlight its upcoming tours operating during this Bank Holiday-heavy season, from Nepal and Morocco, to Jordan and Vietnam.

WeRoad’s latest campaign is expected to generate excitement and reinforce WeRoad's brand identity in the UK market, highlighting the brand’s innovative marketing approach and humorous signature communication style.

The bank holiday campaign is live across key stations, including Bethnal Green, Camden Town, Clapham South, Covent Garden, Canada Water, Highbury & Islington, King’s Cross St Pancras, Leicester Square, Marble Arch, Notting Hill Gate, Oxford Circus and Tottenham Court Road.