Give a Christmas Eve 2022

The campaign 'Give a Christmas Eve' touches on the problem of loneliness of seniors and Chistmas traditions. This year's campaign tells the story of a senior citizen who has always enjoyed Christmas and celebrated the traditions her mother taught her. On her table every year there is an empty place setting. Unfortunately, for many years only loneliness has sat at it on Christmas Eve. We contrast the world of happy memories with the sad reality of the lonely senior lady.

This professional campaign titled 'Give a Christmas Eve' was published in Poland in November, 2022. It was created for the brand: little brothers of the Poor association (Stowarzyszenie mali bracia Ubogich), by ad agency: Ancymony agency.