Description
In Germany alone, an estimated 5 million men suffer from some form of Erectile Dysfunction. It’s an issue that affects men around the world. But the real problem is that in spite of medical help available, most men are ashamed to open up about this issue.
Spring addresses this issue using the one thing most men have in common - Football.
During the 2022 FIFA World Cup in Qatar, Spring launches a Flat Ball campaign to draw awareness to this global issue, using a deflated football as a metaphor for this condition.
This student campaign titled 'Flat Ball' was published in Germany in December, 2022. It was created for the brand: Spring, by ad school: Miami Ad School Europe. This OOH Outdoor and Print media campaign is related to the Health industry and contains 13 media assets. It was submitted over 2 years ago by Art director/Creative Technologist: Tamara Omomo.
Credits
School: Miami Ad School Europe, Germany
Art Director: Tamara Omomo
Copywriter: John Eboseta
