Description
Chevrolet and Erewhon are releasing the Equinox EV Electric Juice: a limited-edition wellness beverage inspired by the Equinox EV. This effort combines Chevy’s commitment to emission-free vehicles with Erewhon’s mission to promote sustainability as a retailer of organic foods and wellness products.
The Equinox EV Electric Juice will be exclusively available at Erewhon Studio City in Los Angeles on Sept. 27th. Chevrolet will offer test drives of the Equinox EV at Erewhon Studio City on the same day from 7 a.m. to 7 p.m. Every driver will receive a complimentary bottle.
The Electric Juice is the latest creation from Erewhon’s Tonic Bar, which continually releases new and exciting juices, tonics, smoothies and more. Featuring chocho, the planet’s most protein-rich plant source, and blue spirulina, the electric-blue superfood that matches the Equinox EV’s signature color, the tonic's organic ingredients are designed to energize and recharge.
As an organic retailer with 10 locations in Southern California, Erewhon promotes sustainability by empowering organic farming practices.
In August, Chevrolet had its best month ever for EV sales, powered by strong demand for the Equinox EV. Los Angeles is home to one of the country’s largest EV markets.
“We are looking forward for more customers to discover the Equinox EV – a fun-to-drive electric SUV,” said Steve Majoros, chief marketing officer, Chevrolet. “This relationship allows us to connect with potential new EV customers in southern California, an important market for Chevrolet.”
This professional campaign titled 'Electric Juice' was published in United States in September, 2024. It was created for the brands: Chevrolet and Erewhon, . This Experiential medium campaign is related to the Automotive and Soft Drinks industries and contains 1 media asset. It was submitted 3 months ago.
