Description
One-third of Germany's area (11.4 million hectares) is covered by forests. The official annual forest condition survey by the federal government shows that damage remains at a very high level. According to the Forest Condition Report 2022, only one in five trees in the country is considered healthy.
These trees are constantly exposed to a range of stressors: extreme heatwaves, drought, water scarcity, and the relentless assault of bark beetles. In many ways, the forests are being overwhelmed and bullied by these external pressures.
So we asked ourselves... what if we could put ourselves in a tree's shoes? What kind of messages would we be hearing under these conditions?
This professional campaign titled 'Bullied Trees' was published in Germany in April, 2025. It was created for the brand: Aktion Baum, by ad agency: FRASER. This Digital and OOH Outdoor media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 9 days ago by MD Creation & Partner: Fernando Barbella of FRASER .
Credits
Advertising Agency: FRASER, Berlin
Brand / Client: Aktion Baum
Managing Director Creation: Fernando Barbella
Executive Creative Directors: Pedro Americo, Pablo Maldonado, Paul Fleig
Account Director: Eike Schlender
Motion Graphics: Kevin Hocking
Clients: Lars Hermes, Matthias Fischer (Aktion Baum)
