Caitlin Clark stars in Young & Laramore's Assist-Obsessed for Gainbridge
Description
As the WNBA warms up for the 2025 season, Gainbridge, the financial company, launched a new campaign starring Caitlin Clark, the league’s 2024 Rookie of the Year.
The Young & Laramore campaign, Assist-Obsessed, refers both to Gainbridge’s mission, as the “ultimate assist for your money” and Clark’s record for leading assists across the WNBA last season.
The campaign broke on national media, including YouTube and other digital media, during Indiana Pacers and is to appear during Fever broadcasts and during the Indy 500 on Fox. It unites three big names in Indianapolis. Clark, who plays for the Indianapolis Fever, is a brand ambassador for Gainbridge; Indianapolis based Gainbridge holds the naming rights of the arena where the Fever (and Pacers) play, the Gainbridge Fieldhouse. And agency Young & Laramore, AOR for Gainbridge, is based in Indianapolis.
The campaign had to maximize Clark’s celebrity and also overcome it so the “Caitlin Clark effect” of star player and top endorser did not overshadow Gainbridge’s message. The key was to find the common thread–they’re both leaders in assists–Gainbridge for annuity-led financial health and Clark, the assists record-holder on the court.
This professional campaign titled 'Assist-Obsessed' was published in United States in April, 2025. It was created for the brand: Gainbridge, by ad agency: Young & Laramore. This Digital and Integrated media campaign is related to the Finance industry and contains 1 media asset. It was submitted 13 days ago.
Credits
Advertising Agency: Young & Laramore
Principal, Executive Creative Director: Bryan Judkins
Creative Director: Zac Neulieb
Associate Creative Director/Writer: Jane Driver
Art Director: Baker Wright
Executive Producer: Jackie Vidor
Account Director: Lauren Dwyer
Senior Account Manager: Ben Bertsch
Production Company: ArtClass
Director: Ryan Ebner
Managing Partner: Geno Imbriale
Managing Director: Kirsten Arongino
Executive Producer: Logan Gilmore
Head of Production: Sparkle Jones
Line Producer: Barret Hacia
DP: Barry Parrell
Production Designer: Lori Bohner
Editorial: Lost Planet
Editor: Adam Parker
Executive Producer: Gary Ward
Sr. Post Producer: Aimee Hinkley
Assistant Editor: Doug Yablun
Color: Art Class
Colorist: Taylre Jones
Finishing: Blackhole
Producer: Kirsten Anderson
Flame Artist: Tim Farrell
Sound: Earshot Audiopost
Sound Engineer: Brice Bowman
Studio Manager: Margaux Oliver
