Description
Amul, India’s iconic dairy brand, is celebrating five years of Simple Home Recipes, its flagship live cooking show, which has now earned the distinction of being the world’s longest-running live cooking series.
What began on April 17, 2020, as a humble Facebook Live during the COVID-19 lockdown has become a global culinary movement, providing a platform for chefs and home cooks to share their stories, skills, and recipes with millions worldwide.
Over the past five years, Simple Home Recipes has:
• Featured over 4,000 chefs—from Michelin-starred professionals and global culinary leaders like Thomas A. Gugler to passionate home cooks across continents
• Aired 10,190+ live episodes over 1,830+ consecutive days
• Clocked 5 billion+ views across Facebook and YouTube
• Generated 4.5 lakh minutes of curated content in five languages
• Recorded 541 million+ minutes watched
• Reached audiences in 50+ countries
What sets this platform apart is its unmatched consistency and community-driven spirit.
Through it, Amul has helped viewers discover:
• 6,170 recipes using Amul Paneer
• 5,420 dishes made with Amul Butter
• 5,030 creations with Amul Fresh Cream
• 5,010 delicacies using Amul Milk
Shri Jayen Mehta, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), expressed his gratitude to the chefs and home cooks, saying, “Simplehomemaderecipes has transcended beyond just sharing recipes — it’s about resilience, creativity, and the power of connection. At a time when the hospitality industry faced enormous challenges, and people were confined to their homes during Covid, Amul’s live cooking sessions brought the expertise and warmth of chefs directly to people’s kitchens. In the true spirit of our cooperative heritage, Simplehomemaderecipes has brought together people from all walks of life, celebrating food as a connector.”
"This is storytelling at its most generous—real kitchens, real people, and real moments. 'Simple Home Recipes' isn’t just a content initiative; it’s a cultural imprint. To see something that started as a lockdown lifeline grow into a global food platform is a creative joy we’re proud to be part of," added Haresh Moorjani, ECD, FCB Ulka.
This milestone coincides with the International Year of Cooperatives, underscoring Amul’s commitment to inclusive growth and community-led innovation. As the world’s largest farmer-owned dairy cooperative, Amul continues to lead by example, celebrating collaboration, creativity, and connection through food.
This professional campaign titled 'Five Years of ‘Simple Home Recipes’' was published in India in April, 2025. It was created for the brand: Amul, by ad agency: FCB Ulka. This 360° medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 13 days ago.
