Description
"WHAT IS A FILTER FOR ME, FOR OTHERS IS A REALITY". A filter that does not add eyelashes, nor a perfect tan. A filter that does not "make you prettier or make you more beautiful". No glitter, butterflies, or desired tattoos. A shocking filter ... exactly the same as the reality lived by some people who are victims of gender violence, a global problem that strikes the entire society. Campaign by the independent agency Boina, from Córdoba Capital, Argentina. The well-known local journalist @mimispicher hosts on her instagram this filter / campaign created by the agency, which seeks to belong to everyone and is already being replicated over and over again by thousands of people. A campaign "without a client", without a logo ... but with a clear and direct message about a reality that we can all change together.
This professional campaign titled 'A filter for me, for others, reality' was published in Argentina in June, 2020. It was created for the brand: Boina Agencia, by ad agency: Boina Agencia. This Digital medium campaign is related to the Agency Self-Promo and Public Interest industries and contains 2 media assets. It was submitted over 4 years ago.
Credits
Advertising Agency: Boina Agencia, Cordoba, Argentina
