SUBA + Amazon Prime + Fallout
SUBA + Amazon Prime + Fallout = Tiago Leifert
SUBA + Amazon Prime + Fallout = Lucas Lima Refuge
SUBA + Amazon Prime + Fallout = Nicole Bahls Refuge
SUBA + Amazon Prime + Fallout = Narcisa Refuge
SUBA + Amazon Prime + Fallout = Nivy Estephan Refuge
SUBA + Amazon Prime + Fallout = Samir Refuge
Description
SUBA unveils an innovative campaign for Prime Video, immersing itself in the captivating Fallout universe to ignite excitement for a new production. This visionary concept will serve as the cornerstone for all major market campaigns, delivering an iconic experience to fans worldwide.
To maximize impact, the esteemed Tiago Leifert will take center stage, adopting a riveting Breaking News format to pitch nuclear shelters amidst the electrifying backdrop of Big Brother Brasil 24.
This concept will drive promotional efforts across key markets including Brazil, Mexico, Argentina, Chile, Colombia, Canada, Australia, and New Zealand.
In a strategic move, SUBA taps into the nuanced meaning of 'refúgio' (refuge), a term often associated with celebrity homes in architecture, lifestyle, and decor editorials. Collaborating with five influential personalities, including Lucas Lima, Narcisa Tamborindeguy, Nicole Bahls, and Nyvi Estephan, the campaign unveils the intimate sanctuaries of these icons, showcasing their domestic bunkers.
In addition to these luminaries, a cadre of influencers will spotlight potential professions in the post-apocalyptic era, enriching the campaign with diverse narratives and captivating content.
This professional campaign titled 'Post-Apocalyptic Refuge' was published in Brazil in April, 2024. It was created for the brands: Amazon Prime, Amazon Prime Video, and Prime Video, by ad agency: SUBA. This Content, Digital, and Film media campaign is related to the Movies and TV and Streaming Promos industries and contains 7 media assets. It was submitted 16 days ago.
Credits
Agency: SUBA
Campaign Name: Fallout
CEO: Fabiana Bruno
CSO: Isabella Mulholland
Business Director: Marília Madeira
Business/Account: Allana Bisolo, Luli Rangel
Creative Strategy: Alan Dantas
Creative Idea: Alan Dantas
Creative Director: Rafael Lemos
Script: Ygor Fremo, Patricia Carvalho, Alan Dantas, Rafael Lemos
Curator Director: Roberta Freitas
Curatorship: Julia Verona, Gabrielle Carvalho
Project and Production Director: Nathalia Rebouças
Production: Larissa Seixas
Projects: Fernanda César, Nicoly Felicio, Jessica Marques
Production Company: IZZ Studios
Scene Direction: Guilherme Muniz and Mateus Guimarães
Art Direction: Lelou Carvalho
Art Producer: Le Novais
Stylist: Simone Waisman Fleitlichw