Description
For the 360° campaign of Gilead / Biktarvy, encapsulated by the theme "For today, tomorrow, and the days to come", Loooop Studio meticulously crafted a unique style, infusing it with a distinct aesthetic that harmonizes with the core message of long-term treatment and forward momentum in life. The campaign unfolds through a 'live' line or red thread evolving into a character in an active scenario, representing 'long-term treatment'. This visual narrative, enriched by a bespoke style, comes alive through 50 illustrations and a line animation, all housed in an asset library crafted from the final key visual. These visuals, a blend of custom style and line artistry, are the bedrock for developing campaign assets, poised to resonate with professionals in the sector across markets.
This professional campaign titled 'For today, tomorrow, and the days to come' was published in United Kingdom and United States in September, 2023. It was created for the brand: Gilead, by ad agency: DDB Health. This 360°, Digital, and Film media campaign is related to the Health, Pharmaceutical, and Professional Services industries and contains 4 media assets. It was submitted 16 days ago by Loooop Studio of Loooop Studio.
Credits
Advertising Agency : DDB Remedy (UK)
Illustration & Animation : Loooop Studio