Teen Pregnancy Prevention: Scratch and Sniff
Scratch and Sniff
This doesn't really stink but the consequences of teen pregnancy do. And this is just part of the ugly mess you'd be getting yourself into. Get the facts at babycanwait.org
The Campaign is part of a United Way of Greater Milwaukee community effort to combat teen pregnancy in the central city by warning teens of the consequences of getting pregnant. This bus shelter is one ad in a series of monthly postings that aims to de-glamorize teen pregnancy.
Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Directors: Giho Lee, Ben Halpin
Copywriter: Mike Holicek
Published: August 2009
21 comments
brutally honest adverstising...awsome :D
Love it. Disgusting... but great ad.
i don't like the fact that they say all babies suck because they're so disgusting... it's not an ad about teen pregnancy, it's an "anti-baby" ad...
i do appreciate the copy though. it is inventive.
it's not saying that all babies suck. it's pointing out what's true for 99% of teenage parents: that they're not ready to deal with being a parent. They're just talking about stinking nappies because nappies are immediate and sensory, unlike abstract concepts like responsibility, which would be much harder to bring to life in a striking way.
Disgustingly awsome...
thumbs up!
The URL which u have mentioned is wrong... its probably if i haven't mistaken... babycanwait{dot}com
To the point. No going further. Well done
RAM KATE
What? it doesn't stink?! that's two points less. still good
Hey, that look's like a dipper. Hey, it really is a dipper.. What!? Argh... what's this??
One step back please, this has just went to far.. and it is bad.
.: look for the green giant on the label :.
Bad copy.
+++
"I love some things, and don't love some other things."
Ch*t, *ss, fart, and any other type of so call smart ad idea gets flushed with me..
wow! La primera impresión no es buena pero despué stermina siendo efectiva, real e impactante. Tiene lógica, sentido común y llega justo al punto.
me gusta.
Love it!
Works for me.
There is no connection to the visual and copy.
Advertising is the art of making whole lies out of half truths.”
sarthak
mumbai
very good ad.
I want to say - thank you for this!,
brilliant!!
I really like this crap.
what a great ad! disgusting, but totally gets the point across! I wish more young girls were aware of how hard it truly is to take care of a child. The poopy diapers aren't even that big of a deal when you're a mom.