Description
DoorDash launched its first-ever custom created Spanish & English multi-platform marketing campaign titled ‘Antojo’ aimed at authentically connecting with the Latino community.
The creative campaign is rooted in the perspective that cravings are a common experience in culture, but “antojos” are a part of the way Latinos live life. And there are all sorts of antojos; about food, a flavor, or a memory about grandma’s cooking. But it does not stop there–there are also antojos for moments, for opportunities, for fulfilling goals. DoorDash’s intention in creating the ‘Antojo’ campaign was to reinforce its focus on growing and empowering the antojos of local Latino communities.
The creative campaign debuted today across national TV, digital, and social activations. The creative was inspired by the old superstition “Dicen que cuando se te cae algo es porque a alguien se le antojó” or in English, “They say that when your food falls, it’s because someone craved it.”
This professional campaign titled 'Antojo' was published in United States in April, 2022. It was created for the brand: DoorDash, by ad agency: GALLEGOS United. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 years ago by VP: Naylet Aguayo of DiGennaro Communications.
Credits
Advertising Agency: GALLEGOS United, Huntington Beach, United States of America
Post Production: Oak Leaf Productions
GALLEGOS United, Executive Creative Director: Juan Oubina
GALLEGOS United, Creative Director: Saul Escobar
GALLEGOS United, Associate Creative Director: Cristian Baez
GALLEGOS United, Associate Creative Director: Nelson Hernandez
GALLEGOS United, Head Of Strategy & Planning: Silvina Cendra
GALLEGOS United, Strategy Director: Jasmin Esquivel
GALLEGOS United, Director Of Content & Engagement: Becky Peterhansen
GALLEGOS United, CEO: John Gallegos
GALLEGOS United, Head Of Account Management: Jose Pablo Rodriguez
GALLEGOS United, Account Director: Gema Zywiciel
Oak Leaf Productions, Head Of Production: Daniel Marin
Oak Leaf Productions, Executive Producer: Ilene Kramer
Oak Leaf Productions, Post Production Producer: Rob Romero
Oak Leaf Productions, Editor: Voltron
Oak Leaf Productions, JR Editor: Rachel Shirley
Oak Leaf Productions, Sound Engineers: Daniel Willy, Cristian Lazo
Oak Leaf Productions, Music: Juan Manuel Leguizamon Pulso Music
DoorDash, Head Of Brand Marketing: David Bornoff
DoorDash, Senior Director, Consumer Marketing: Katie Daire
DoorDash, Senior Manager, Consumer Marketing: Francesca Ravella
DoorDash, Creative Director: Armando Samuels
