47 comments

My_friend_Goo's picture
My_friend_Goo
289 pencils

Brilliant

Stigset's picture
Stigset
1456 pencils

Bravo

axelk's picture
axelk
286 pencils

really smart. congratulations

naresh's picture
naresh
294 pencils

Great. Love it.

Noddy

Toro's picture
Toro
1007 pencils

Indeed, brilliant.

Kateter's picture
Kateter
2029 pencils

totally great!

boy am I envious of this.

Olafski001's picture
Olafski001
1193 pencils

toooooo good

stereodeluxe's picture
stereodeluxe
155 pencils

sorry, this has been done years ago. by a german agency i tink. although it was done with typography. that said somethjing liek: this is was you breathe in everyday." when it was polluted enough.

dont have a link though

pais's picture
pais
49 pencils

cannes shortlist 2007.

Type Of Entry: AMBIENT
Category: Ambient: Special Build
Title: CAR PARK
Advertiser/Client: HEALTH PROMOTION BOARD
Product/Service: ANTI-SMOKING MESSAGE
Entrant Company: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Advertising Agency: McCANN ERICKSON SINGAPORE
Country: SINGAPORE
Executive Creative Director: Ng Tian It
Copywriter: Craig Rosenthal
Art Director: Ivan Hady Wibowo
Photographer: P. L. Soong
Account Supervisor: Tan Su-Anne
Other Credits: Production Manager: Jacqueline Wong

Toro's picture
Toro
1007 pencils

It didn't pick up any metal? It deserves it, in my opinion.

Wordnerd's picture
Wordnerd
6662 pencils

bullseye! :)

Syd's picture
Syd
74 pencils

Innovative. I like it.

plowsky's picture
plowsky
12 pencils

牛逼
NB

Signe_S's picture
Signe_S
357 pencils

Fantastic! Congratulations to the creatives.

Michael Wolmans's picture
Michael Wolmans
94 pencils

It's exactly like that Superman Billboard where the flies stick to the paper and spell Spiderman 3

Babi's picture
Babi
154 pencils

Awesome!!!

Angie-chan's picture
Angie-chan
61 pencils

nyaaaaaaaaaaaaaaaa awesomeness!!!!!!!!

Tincho's picture
Tincho
1093 pencils

Winner.

primo_susto's picture
primo_susto
440 pencils

awesome

CND's picture
CND
48 pencils

so yesterday. rethink in vancouver did that idea in 2006 for orkin pest control.

http://adage.com/mediaworks/article?article_id=115933

caloca's picture
caloca
276 pencils

Exactly what I though when I saw this...

C-Rock's picture
C-Rock
28 pencils

Glad to see I'm not the only one who recognized a "rethink" copy

Applemask's picture
Applemask
21 pencils

Who cares?

bknowlden's picture
bknowlden
3647 pencils

Vaguely reminiscent of the Ortho piece from this last year. Both really good.

stateoftheart's picture
stateoftheart
181 pencils

And what is the call to action? Good idea but all this is accomplishing is telling people not to breathe bad air. It needs some connection to ride a bike once in a while etc.

bompa's picture
bompa
318 pencils

Fantastic work. Well Done

scarfinati's picture
scarfinati
830 pencils

It is great.

But Im getting a “so what” feeling. Polluted air pollutes. Ok I agree but what to do about it?

brittany_cocoon's picture
brittany_cocoon
134 pencils

That is awesome in terms of concept - but I have no clue who the client is/what's the point.

Fridgerator's picture
Fridgerator
458 pencils

Done before for a pest control company. Its in the CA advertising annual 07. Good work but its been done.

----------------------------------------------
The concept is only as good as the execution.

comAd's picture
comAd
162 pencils

Cool idea. Bad line.

MLVR's picture
MLVR
13 pencils

Great idea, but it has been done before by Jung von Matt...

"Fine partcle pollution kills"...

http://tinyurl.com/276d9e

shruti886's picture
shruti886
38 pencils

great stuff..

caloca's picture
caloca
276 pencils

k

ragazzi's picture
ragazzi
121 pencils

this is the same as the orkin poster that rethink did. Congrats if you didn't copy it!

mmackinven's picture
mmackinven
1602 pencils

Someone done it for Spiderman 3 release here in NZ. Was a completely blank billboard, and over time, bugs and dust stick to it revealing the spiderman logo.

Peow Peow!

gmint7's picture
gmint7
2685 pencils

:::J:::

eh?
ive seen before with other products in aotw
its in smaller scale, put on a wall in condominium.
what sticks are leaves instead of dirty air.
dunno about it.

:::J:::

Amit's picture
Amit
40 pencils

Though done well, it's exactly the same idea by Orkin insecticides, featured in the One Show 2007. It was a blank white fly paper with the glue pasted only over the word Orkin. Few days later, when flies naturally stuck on to the glued portion, 'Orkin' became visible.

graphikamaal's picture
graphikamaal
111 pencils

Nice. There are thousands of ads done all around the world and it is quite likely that the person who thought about this may not have seen the Orkin ad but ofcourse there should be people in the agency who have to take care of such things. Ofcourse the call to action is conspicuous by its absence but overall you can make out what they are trying to convey.

Saadi's picture
Saadi
53 pencils

Nice, but rethink did it better.

Sudharshan's picture
Sudharshan
34 pencils

Superrr stuff, love it.

TING!

Ethan Law's picture
Ethan Law
6 pencils

really amazing
very smart outdoor usage

awenindo's picture
awenindo
215 pencils

speaks for itself...really good

vvhisky's picture
vvhisky
116 pencils

omfg is this isn´t done allready you guys should be earning $100000000000000 monthly, this is great.

maashookshee's picture
maashookshee
414 pencils

i love this job .. well done

Guest's picture
Guest

a<'a

Guest's picture
Guest

great idea .

aishwarya_a92's picture
aishwarya_a92
10 pencils

Great stuff, risky though

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