Give Your Plants Their Fix

There’s a new “drug” on the market that might just be the key to greener thumbs and happier plants. Drugs for Plants is a seaweed-based fertilizer for houseplants of all types. Created by Major, the nutrient-rich and water-soluble seaweed powder is easily absorbed by plants, improves soil health and plant resilience, and is safe and non-toxic. Just a little dash in a cup of water every two weeks is all that is needed to keep plants healthy…and alive. To raise awareness of the product, which will be sold online, Major created an ad campaign that includes social and streaming video ads, and an experiential stunt featuring screaming plants in Brooklyn’s McCarren Park.