Xtreme Trout: Google

There are still people who appreciate what the earth was like before Google got hold of it.
We’re for 4 a.m. gas station coffee. We’re for the kind of therapy that can only occur with a fly rod in your hand. We’re for beauty that is stream deep. And we’re for the idea that some kinds of magic can only be pulled out of water. Think. Tie. Cast. Fish.

Advertising Agency: GS&F, Nashville, Tennessee, USA
Creative Directors: Dave Smith, Gregg Boling
Associate Creative Director / Art Director: Peter Honsberger
Copywriter: Dave Smith
Photographer: Tibor Nemeth
Creative Producer: Robert Bright
Production Manager: Pat Lee
Published: August 2012

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3 comments

Andrej Troha's picture
Andrej Troha
613 pencils

I always enjoyed a good just-killed-animal's blank stare. This is not 1990's it's 1890's...

Spanky's picture
Spanky
4895 pencils

It probably speaks to the target. You're not going to sell fishing equipment to good ol' boys with sarcasm or glossy ads. That said, these look a lot like a campaign Core did 10 or 15 years ago.

tazyboy's picture
tazyboy
777 pencils

nice art direction

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