X-Games: Guts
Watch a different breed of athletes on EXPN.com.
Advertising Agency: Latinworks, Austin, USA
Creative Director: Alejandro Egozcue
Art Director: Judd Oberly
Copywriter: Michael Page
Illustrator: Bonnie Hofkin
Published: February 2008



5 Comments
I don't think that works :-(
ILLUSTRATION / DESIGN www.philippertl.co.uk
www.philippertl.co.uk
He has a lot of guts... Whats not working. Great campaign.
the art direction is too serious and old
The idea is great. But I can only assume that the execution is cultural. That's because I don't think it does the idea justice... Sorry.
those guts are full if shit