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Inferiority Complex

Agency: 
Published/Aired: 
November 2009
Description: 

Campaign for a company that makes hand-crafted, solid wood office furniture.

Giving desk lamps an inferiority complex since 1979.

Advertising Agency: Richter7, USA
Executive Creative Director: Dave Newbold
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst

Comments (7)

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Highest Rated

Guest's picture
Guest

handsome ads. ...I like them

pierrelastname's picture
pierrelastname
Activity Score 2869

boring...

majx20's picture
majx20
Activity Score 58

good line may be... but simply an elegant desk would've worked better [with a sad lamp]

Qwerty's picture
Qwerty
Activity Score 96

Wouldn't that be a "see/say" idea?

majx20's picture
majx20
Activity Score 58

i din't mean the execution literally the same... and the see/say idea at least says something... this one isn't saying anything

CGilb09's picture
CGilb09
Activity Score 572

...And why would hand crafted furniture give desk lamps an inferiority complex?

Tweet tweet: @ThisAbility

rolling.stone's picture
rolling.stone
Activity Score 2741

smart copy

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

handsome ads. ...I like them

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