Wood Revival: Inferiority Complex

Giving desk lamps an inferiority complex since 1979.

Campaign for a company that makes hand-crafted, solid wood office furniture.

Advertising Agency: Richter7, USA
Executive Creative Director: Dave Newbold
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst
Published: November 2009

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7 comments

pierrelastname's picture
pierrelastname
2869 pencils

boring...

majx20's picture
majx20
58 pencils

good line may be... but simply an elegant desk would've worked better [with a sad lamp]

Qwerty's picture
Qwerty
96 pencils

Wouldn't that be a "see/say" idea?

majx20's picture
majx20
58 pencils

i din't mean the execution literally the same... and the see/say idea at least says something... this one isn't saying anything

CGilb09's picture
CGilb09
572 pencils

...And why would hand crafted furniture give desk lamps an inferiority complex?

Tweet tweet: @ThisAbility

rolling.stone's picture
rolling.stone
2740 pencils

smart copy

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

handsome ads. ...I like them

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