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Decisions

Agency: 
Published/Aired: 
December 2010
Description: 

Production Manager, Cynthia Griffin

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Gary Sume, Ryan Anderson, Dave Newbold
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst

Comments (15)

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Highest Rated

MindDigger's picture
MindDigger
Activity Score 91

awesome art

Our desks are chosen by the best
Desicion are made on solid bases (not frail glued wood planks)

thats how you sell your top quality desks to the top of the society

HappyHour's picture
HappyHour
Activity Score 2381

Am I going crazy or is this missing the word "they're"

kleenex's picture
kleenex
Activity Score 44123

I will agree with you.

Matt Tonkin's picture
Matt Tonkin
Activity Score 168

Thought the same at first but the words that fit in there are actually "that are"

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I think you're missing the word 'went', HappyHour, and Crazy New Year. There's no need for the copy to finish the thought. It's not a handy-holdy ad, so it doesn't have to patronise us into 'It's not this.... it's THIS' in big screamy letters. Hence the trying-hard-to-be-modest plaque at the bottom.

Though I suppose I should out of politeness and curiosity ask "where do you think 'they're' should be?"

HappyHour's picture
HappyHour
Activity Score 2381

I see it now...in my defense, here was how I originally read it:

"Big decisions aren't made at desks. THEY'RE made of wood shavings and glue."

...meaning the people who make the real decisions are the people working and creating products with their hands (wood shavings and glue), not corporate head honchos at desks.

I failed woodshop in high school.

Boxey's picture
Boxey
Activity Score 8881

You're crazy. It's not missing any words. If you put "they're" in there, the line would no longer make sense.

luispiter's picture
luispiter
Activity Score 2756

its ok...

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Really like these (the last one, with the will, maybe a bit copy-clumsy, but that could be just personal taste).They really get to the jugular of chipboard modernity furniture, turning a painpoint to pridesource pretty deftly.And unashamedly plugging this 'revival' since 1979 under a really sweet tag 'For us, sawdust is a byproduct of making furniture. For others, it is furniture.' Had never heard of this company before, but I very like their marketing.

everartz's picture
everartz
Activity Score 7609

i dont like this type of advertising coz it stands for no idea.. just putting things inside a frame or something then claiming it as an ad.. multiplying them then call them a campaign!!!

| Everartz |

Tspot's picture
Tspot
Activity Score 241

Yeah, it looks like a lot of work went into the art, but these are headline driven, and more work should have gone into the copy. They're not strong enough.

Billoughsby's picture
Billoughsby
Activity Score 5138

Damn. Guess we need an ad licenser.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Lazarus's picture
Lazarus
Activity Score 1536

Dumb.

morse's picture
morse
Activity Score 17397

I like the campaign somewhat.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

But then... your 'Big idea' seems to be made of wood shavings.

The Jobless Writer
Will Think for Salary

MindDigger's picture
MindDigger
Activity Score 91

awesome art

Our desks are chosen by the best
Desicion are made on solid bases (not frail glued wood planks)

thats how you sell your top quality desks to the top of the society

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