Wood Revival: Byproduct

For us sawdust is a byproduct of making furniture.
For others, it's furniture.

Campaign for a company that makes hand-crafted, solid wood office furniture.

Advertising Agency: Richter7, USA
Executive Creative Director: Dave Newbold
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst
Published: November 2009

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7 comments

morse's picture
morse
14994 pencils

Very funny and very strong.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

majx20's picture
majx20
58 pencils

making furniture of sawdust ... wow... who is doing that???
when you can't reallllllllllly praise your own product blame others [just others] for being bad...!!!
ain't that easy...!!! Lol

satrianee's picture
satrianee
3748 pencils

It's called plywood. Not that bad indeed. Saves some trees.

majx20's picture
majx20
58 pencils

its good then...! why not go for it... y not be environment friendly!!!

dlue's picture
dlue
342 pencils

cool.... and really makes me want to go and find the site to see the product... nice work

cheers,
dlue

mattlittlegym's picture
mattlittlegym
342 pencils

For me... I have to say the art direction is nice but could have been better.
Just in the details.

Instead of just putting different tools in each shot to make different, you
should have put the appropriate tools for a given task. Wood working is
meticulous. And folks who buy those magazines notice things.

You'd never do staining amidst all that other stuff, etc. Are you gluing, drilling,
clamping, staining...? See, there's four separate ads right there.

But, very minor.

In all, nice ads.

Guest's picture
Guest

I like this one the best of all four.
Very nice series.

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