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Published/Aired: 
May 2008
Description: 

Photo Retoucher: Jesse Zamjahn, Pixteur.com

Learn the world's original contact sport.

Advertising Agency: Lindsay, Stone & Briggs, Madison, USA
Creative Director: Bill Winchester
Art Director: Matt Johanning
Copywriter: Lee Schmidt
Photographer: Dave Gilo

Comments (11)

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Highest Rated

Wilford Brimley's picture
Wilford Brimley
Activity Score 32

PLEASE TAKE THIS HORRIBLE SHITE OFF!!!!
It was funny in 1942 when Daffy Duck did it.

Not so funny anymore.

It's a nice shot... HORRIBLE IDEA.

Crisp One's picture
Crisp One
Activity Score 2005

Looney Tunes type gag... nothing new

AD1014's picture
AD1014
Activity Score 307

lame

alaska502's picture
alaska502
Activity Score 58

pepsi piercing ad.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

true. and it suits pepsi a lot better. it's not an 'improved' type of 'done' thing.

Silver Surfer's picture
Silver Surfer
Activity Score 28

Nice concept. More relevant to fencing than pepsi. I like it.

Kruk's picture
Kruk
Activity Score 27

Rather simple concept but a good one. And so what if its been done by pepsi before. It really fits fencing like Silver Surfer said. Overall its a good campaign with some beautiful illustration on it.

Prof's picture
Prof
Activity Score 1449

Famous scene from "The Mask" with Jim Carrey...

Quite really.

primo_susto's picture
primo_susto
Activity Score 440

hate this non original concepts

pscs's picture
pscs
Activity Score 440

good stuff... but the water and the holes are photoshopped :P

Style News's picture
Style News

I like it, funny, not retarded.

Wilford Brimley's picture
Wilford Brimley
Activity Score 32

PLEASE TAKE THIS HORRIBLE SHITE OFF!!!!
It was funny in 1942 when Daffy Duck did it.

Not so funny anymore.

It's a nice shot... HORRIBLE IDEA.

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