36 comments

Crisp One's picture
Crisp One
2007 pencils

so its lets lite shine through, too easy.

that's like drawing a guy with a huge dick when he takes Viagra....lame

consolidated.db's picture
consolidated.db
545 pencils

i think this is a twist of a very famous shot in black and white.
http://imagecache2.allposters.com/images/pic/135/075_BW1497~Grand-Cent...

i like it. it made me smile.

if it's just showing central station being bright, obviously it's fail.

but when referencing the famous shot - well, like i said, it made me smile.

Guest's picture
Guest

Ohhhh nooooooo

MindZoo's picture
MindZoo
119 pencils

It might suck conceptually but the image looks impressive. Also, what's the context this was used in? In context the idea might have a greater impact...

Crave's picture
Crave
95 pencils

the shine, bright, light so bright, element has been overused for product like windex, this is old, try something different...
DraftFCB could do better than this!

Guest's picture
Guest

2 creative directors for that?

Guest's picture
Guest

so, it makes things so bright, it will empty Grand Central? i've been through this station a thousand times and NEVER saw it that empty

Guest's picture
Guest

Central it´s so empty, cause otherwise the idea would not be clear enough, hahaha. It sucks, specially when having such a great product to play with.

creativeflagg's picture
creativeflagg
48 pencils

Poor windex! Is there nothing new to be done for it?

Guest's picture
Guest

Lame

Guest's picture
Guest

This ad is horrible.

Guest's picture
Guest

I know the boys who did this...cut them a break, it's like a retarded kid getting a gold medal in the special olympics.

Crisp One's picture
Crisp One
2007 pencils

they should wear there helmets to work next time then.

Guest's picture
Guest

hahaha

whitespace's picture
whitespace
1953 pencils

their*

nothing like a typo to spoil one's own sarcasm.

Guest's picture
Guest

Is Grand Central Station known for being a dark place? I honestly do not get this ad.

Guest's picture
Guest

MindZoo, so, in your words, this ad is great because of an impressive image? Boy am I glad that you don't judge CA, One Show or Cannes. Tony Granger would laugh at your remarks.

MindZoo's picture
MindZoo
119 pencils

I love it when 'guests' leave such scathing remarks anonymously - it makes it look like they have a real axe to grind. Anyway, I was just pointing out that, in my own word, the image is attractive, which I never said makes up for the apparent lack of concept. I never said the ad was great.
Meanwhile, it's been pointed out that this is a take on a classic picture of Central Station, which puts it into context. Show us ads you've worked on and let's critique them - that's what this forum is about ;)

picktokyo's picture
picktokyo
1404 pencils

a

Guest's picture
Guest

I like it. It said what it needed to say, got the message across. Didn't need a lot of complexity.

Guest's picture
Guest

Not a fan. Unless the window is covered in mud or has a curtain, the sun in the right position is going to create a stream of light anyway. Hardly a benefit for the product...Windex keeps your window clean enough to let light in.

bottleHeD's picture
bottleHeD
84 pencils

Well, it looks kinda badly photoshopped...

Guest's picture
Guest

Poor photoshopy :(

Guest's picture
Guest

Wouldn't the point of this ad be to let in light to reveal something interesting? There is nothing interesting about this ad.

Guest's picture
Guest

Windex needs to find a new agency.

Guest's picture
Guest

DraftFCB Chicago has now overtaken Grey NY as the worst agency in the world.

Guest's picture
Guest

Windows do that even without Windex.

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

Nice execution, but where is idea?

dclxvi

Guest's picture
Guest

Why not use a place not known for light? A chamber in the pyramids, a cave, a dude in solitary wearing sunglasses? Something.

Guest's picture
Guest

it's a good idea... simple execution... and great product...

Guest's picture
Guest

someone wrote: it's a good idea... simple execution... and great product...

what is the idea? Grand Central Station is not known for being a dark place.

Guest's picture
Guest

I feel that this ad is lame, and spellling iss hhard! DAWG...feel free to reply to this awsome anon comment

Guest's picture
Guest

woops forgot to rate it

Guest's picture
Guest

people, grow up. if you don't like an ad, go create one (on strategy and sell it to the client), yourself. very simple.

Guest's picture
Guest

Grow up? What kinda high-and-mighty talk is this?
First or all, an ad is for the public, they've got every right to form and opinion about it and voice it.
Secondly, this is a message board, you're bound to read comments here, particularly if the ad isn't too good.
Finally, "go make your own" is the lamest argument for anything, ever. By that argument, we shouldn't criticise a bad film if we've never made one, shouldn't criticise a car if we've never manufactured one, shouldn't criticise the government if we've never formed one eh? Come back when you have a better argument.

Guest's picture
Guest

I honestly do not get this ad.

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