Wikipedia: Love

Start by learning about something you love. Stop when you’re in love with something you’ve learned. With over 10 million articles in 253 languages, you’ll be too busy reading to even wonder how you got there. So go ahead. Follow the blue.

Advertising School: The Creative Circus, Atlanta, USA
Art Director / Copywriter: Austin Hamilton

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9 comments

the other black guy's picture
the other black guy
12 pencils

Im not a a big fan of the art direction but i love the line cos thats exactly my experience with wiki

oopsie_dum_didly's picture
oopsie_dum_didly
91 pencils

I like this line the best, partly because its the only headline in the campaign, but also because the strategy is on point. Not sure that strategy is coming across in the other two.

NatalieM's picture
NatalieM
1687 pencils

Agreeable copy. Good!

pscs's picture
pscs
440 pencils

lol. The past tense for "learn" in UK English is "learnt".
(I'm not saying they're wrong, this ad could be made for US)

Guest commenter's picture
Guest commenter

Given that it's an ad created by students from an American ad school I think it's safe to say that it was, indeed, made for the US.

ahamilton24's picture
ahamilton24
2 pencils

thanks for all the comments; any feedback is good feedback!

and yeah, these were originally written for a headlines class, and since i had to produce them myself (and i'm a copywriter), they look more like i smeared my face with ink and smashed it repeatedly onto a piece of paper instead of actually art directed. but if i end up keeping these, i'll definitely get someone to make them look presentable.

thanks again!

austin

jidge1's picture
jidge1

Wow--I love this! With one memorable phrase, the writer captures the addictive thrill of running down all those rabbit holes!

Guest commenter's picture
Guest commenter

beautiful lines.

Guest commenter's picture
Guest commenter

This is the best of the bunch. Love it.

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