Westin Hotels: Element of well-being No.8

Advertising Agency: BBH, New York, USA
Creative Director: Jon Pearce
Art Directors: Maja Fernqvist, Joakim Saul, John Tymkiw
Art Producer: Miranda Kendrick
Account Director: Jimmy Euwer
Account Manager: Katie Gannet
Photographer: Gregoire Alexandre


NataliaLima's picture
1380 pencils

Photo is beautiful, but how does vitamin D relate to a drink?

ace85le's picture
3939 pencils

Hotel ads nowadays should gear towards this kind of abstract concept. 90% of hotel ads are so to-the-face they're painful and forgettable.

I'm not jumping over my head for this one but it's a nice job. I like the Starwoods members' logo placement at the bottom.



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Kriativity's picture
416 pencils

thats because we generally have juices during summer..so summer=heat=vitamin D=where's my glass of juice?!

bhuvneshwar.chd's picture
989 pencils


"If you are irritated by every rub, how will you be polished?"
— Rumi

pault's picture

Cute graphic. Nice concept. But sorry, regular exposure to sunlight (while having some benefit) is also the primary cause of skin cancer. I'd rethink the copy.

Şp♠Đę's picture
3 pencils

if anyone knows the models name, i would very much like to do a search for more pictures of this lovely woman. great concept for the advertising as well, even the usage of colour.

maddon's picture
3 pencils

I am having troubles understanding how this ad relates to a hotel network. Perhaps it's not suggestive enough and I am not sure it sends a clear message.

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