Westin Hotels: Element of well-being No.8

Advertising Agency: BBH, New York, USA
Creative Director: Jon Pearce
Art Directors: Maja Fernqvist, Joakim Saul, John Tymkiw
Art Producer: Miranda Kendrick
Account Director: Jimmy Euwer
Account Manager: Katie Gannet
Photographer: Gregoire Alexandre

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7 comments

NataliaLima's picture
NataliaLima
1380 pencils

Photo is beautiful, but how does vitamin D relate to a drink?

ace85le's picture
ace85le
3939 pencils

Hotel ads nowadays should gear towards this kind of abstract concept. 90% of hotel ads are so to-the-face they're painful and forgettable.

I'm not jumping over my head for this one but it's a nice job. I like the Starwoods members' logo placement at the bottom.

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Kriativity's picture
Kriativity
418 pencils

thats because we generally have juices during summer..so summer=heat=vitamin D=where's my glass of juice?!

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

awesome.

"If you are irritated by every rub, how will you be polished?"
— Rumi

pault's picture
pault
26 pencils

Cute graphic. Nice concept. But sorry, regular exposure to sunlight (while having some benefit) is also the primary cause of skin cancer. I'd rethink the copy.

Şp♠Đę's picture
Şp♠Đę
3 pencils

if anyone knows the models name, i would very much like to do a search for more pictures of this lovely woman. great concept for the advertising as well, even the usage of colour.

maddon's picture
maddon
3 pencils

I am having troubles understanding how this ad relates to a hotel network. Perhaps it's not suggestive enough and I am not sure it sends a clear message.

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