Westin Hotels: Element of well-being No.12

Advertising Agency: BBH, New York, USA
Creative Director: Jon Pearce
Art Directors: Maja Fernqvist, Joakim Saul, John Tymkiw
Art Producer: Miranda Kendrick
Account Director: Jimmy Euwer
Account Manager: Katie Gannet
Photographer: Gregoire Alexandre

14 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It throws up a message but then it tries to prove it with some abstract photo.(or do they really have such beds in the hotel?)

luispiter's picture
luispiter
2756 pencils

me encanta....

Billoughsby's picture
Billoughsby
5095 pencils

The deposition of the message isn't "thrown up", though, it's tastily placed within a grid, which must count for something.

And does it really matter if the beds in the resort are exactly like this? Not to me. they're evoking a feeling, not documenting hardware.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

miko1aj's picture
miko1aj
3098 pencils

this is simply yummy. Great style.

CommandZ's picture
CommandZ
2486 pencils

These have a beautiful elegance to them.

NataliaLima's picture
NataliaLima
1380 pencils

I'd rather see this photo with a single line, or this copy with a simple art. Focus here seems kinda lost.

Bife's picture
Bife
101 pencils

take it easy

createwitty's picture
createwitty
204 pencils

dat certainly looks heavenly...feel like sleeping on it...effective...

AKesseli's picture
AKesseli
210 pencils

Needs more balloons floating away. That's the best part.

morse's picture
morse
16547 pencils

Looks great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture
ace85le
3939 pencils

Hotel ads nowadays should gear towards this kind of abstract concept. 90% of hotel ads are so to-the-face they're painful and forgettable.

I'm not jumping over my head for this one but it's a nice job. I like the Starwoods members' logo placement at the bottom.

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Kriativity's picture
Kriativity
418 pencils

come on guys its good!

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

very pleasant, delightedly executed.
good one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Tommy G.'s picture
Tommy G.
897 pencils

I've forgot with years how balloons are so comfortable to sleep on.
Miss that time really...

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