Wellcraft Marine: The boater's boat, 4

Advertising Agency: The Republik, Durham, USA
Creative Director / Copywriter: David Smith
Art Director: Gerard Blanton
Photography: stock
Published: February 2009

23 comments

Blair Semenoff's picture
Blair Semenoff
651 pencils

I like the whole campaign, nice art work.

Guest's picture
Guest

Yeah... outsmarted by a giant freakin' net. Great... buy a boat, kill things.

The entire campaign - shamelessly 'hemingwaying' it up - obviously only sees men as boat owners. And manly men for that matter.

Guess they'll all blow their heads off - ala Hemingway - after they start realising they can't pay it off ...

Yawn.

Disco Munky's picture
Disco Munky
3900 pencils

Slow down rummy ;). If you take a peak you'll see that this is a print ad, which probably means that it appeared in boating magazines, bought by said boat owners/enthusiasts. You don't need to feel like you need a boat.

"stay low, move fast"

Doin' it for the points

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Sometimes I really wonder why "non-advertising" people would come on this site and bother to leave a comment on something they know absolutely nothing about...

But hey, more the merrier, right?

: (

Guest's picture
Guest

Interesting how we actually have no idea who you are or what you really do for you to back up that insulting comment, unless we can dig a little deeper:

Name: Jet Propulsion Lab (was that what mommie called you? or just where you so desperately wish you worked?)
Specialization: copywriter (yep, copywriter... big recession now, you'll be unemployed soon)
Country: United States (that really fucking explains your arrogant attitude)
Location: New York, NY (oh please, you're a walking cliche)
Birth date: 1900-01-01 (yeah... that helps keep everything nice and anonymous, don't it?)

Better throw in a "frowny face" too because you can't actually write the right words or provide a good enough tone to help 'alllll' of us non-advertising types to 'get what you were saying' - you must be a fucking star copywriter.

But hey, just another wannabee writer, right?

How's your big, important American novel going while you slum it in the advertising world?

Idiot.

Disco Munky's picture
Disco Munky
3900 pencils

Seems he touched a nerve.

Who do you think looks like the idiot now?

(say me and be come, as you say, a walking cliche, douche)

No I don't know him, but have more time for him because he at least has an identity and isn't hidden behind the anonymity of being a "Guest" commenter.

Go see what you find at my profile page...here's a hint. It's your penis, on your forehead.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Hi douchey, different 'guest' today.

Is 'disco munky' your real name? How...exactly...is having a fake name with no further identifiable details better than being a 'guest'? Oh wait, you can't answer that because you're too afraid to use your real name and 'thinking' of an answer would just get you all confused.

Me, I'm registered, but just can't be stuffed logging in every time.

Oh... and by the way... for someone who is on the wrong side of 40 and still only an 'art director'... well, hmmm, you probably don't have the talent or basic ability to criticise anything, do you?

Maybe 'before' you feel the need to masturbate... sorry, comment... you should ask the senior art director for her opinion first?

And if 'his penis' was on 'his forehead' that would be a great compliment wouldn't it? As yours is so fucking small it'd only barely be poking out of your pubic hair.

Who do I think looks like an idiot now?
Why... that would be 'YOU'.

Disco Munky's picture
Disco Munky
3900 pencils

"Hi douchey, different 'guest' today."- That's why Disco Munky is better than Guest.

What's the wrong side of 40? I'm not even 30 dude, can't you tell?

You can't be stuffed logging in? You slow?

"you should ask the senior art director for her opinion first?", so are you saying that I'm so rubbish I'm under a woman?? That's just sexist, you dick.

When in life would having a penis on your forehead be a good thing? I know you'd be able to suck it yourself, but for the rest of us it would just be weird.

I suggest you just let this one go.

clown

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

From your 'details':

Birth date
1969-06-11

Guess you bullshitted about that too, basically like you do every time you post a comment.

Yawn. You are so fucking boring.

Guest's picture
Guest

All a monkey can do is eat fleas and throw shit around.

And that's better than being a guest?

Guest's picture
Guest

Woah, hit a nerve with 'her'... you must have some issues there.

Perhaps it was said just to be PC as we don't know who you're under. If you'd rather be under a man, just say so.

Disco Munky's picture
Disco Munky
3900 pencils

The three amigos ride again.

Good comebacks all round. Feel proud of yourselves.

Three "grown-ups" reduced to Guest posting on a website to prove a.......was it a point you were making? Three people anonymously singling me out from a crowd to say I don't stand out anymore than they do.....Am I missing your point? Oh right, and I'm an abused, woman issues having(?) son of a bitch? Everyone knows that when they see "Disco Munky" they're maybe going to swear so they choose not to read it. But what happens when we see a Guest comment? A faceless mass of voices all trying to be seen as the most informed, inteligent voice in the crowd.

Thy name is Guest, and you are many.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Yes, outsmarted by a net, and the people who own them. That's called FISHING, and it makes sense. Good ad, but I don't like the beer one about scurvy, been done before.

Fish are stupid, If I saw a big net coming, I'd get a pair of scissors. Fish don't go find scissors and that's why they are dumb. And so are you Mr or Mrs "Guest commenter on Mon, 2009-02-23 03:07"

Guest's picture
Guest

Stop all of you! Just think: It doesn't worth a discussion, an AD that will never be a winner. It looks and feels so 80´s.

kgeiger's picture
kgeiger
7119 pencils

I'm sorry, but a "Guest" comment isn't worth a discussion and doesn't warrant a comment of its own. Opps.

Guest's picture
Guest

hey fuckwad, sorry 'kgeiger', I'm a guest and I'm making a comment... nice photo you have there... but did we need to see a picture of your ass?

Guest's picture
Guest

Having looked at your resume, I have to ask:

Can't you keep a fucking job?

Fucking creative wannabee.

Disco Munky's picture
Disco Munky
3900 pencils

Woah! what happened here? Did you shit in these kids cornflakes? I know it's fun, but as you can see they don't find it funny. I think that's because they don't know shit about poop (even though they seem to have some on their chins....cos they talk poop so much ha ha ha)

Anyhoo, kgeiger, I don't want to be seen to being inflammatory but I'm with you.

Guest commenting is for kack-handed, no talent, self-loathing "wannabe" (I haven't heard that word since the Spice Girls were thin, so that shows how cool they are) creatives.

Flip them the finger and call their mum's fat and then sit back and enjoy the show.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Yeah, you're old enough to know the spice girls, that's for sure.

Maybe try something new instead of going into all those 'over 40's' clubs playing only the big hits from 80's?

Move on monkey boy, move on...
and stop throwing your shit all over the walls.

Disco Munky's picture
Disco Munky
3900 pencils

How old does everyone think I am?

I remember the Spice Girls because I can read and look at pictures "from times gone by". Dumb-ass

And can't any of you read? It's not monkey it's munky. Means the same thing but it's just you look like you can't process information when you get it wrong time and time again.

What are you 21? 22? you sound like a kid in grown up shoes. Clumsy and all over the place.

Nice try at putting me in my place dude.

You look like a winner....

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Who knows how old you are? Not like anyone would believe what you post as your 'details' if you can't even post a real name.

And by that defensive jerk you just gave over your age... yeah, you'll be on the street soon while that same 20-something hot shot is enjoying your warm seat and your former colleagues.

Adios 'Silver Back'...formerly 'disco munky'.

You don't look like a winner ...

"stay slow, barely move"

Wordnerd's picture
Wordnerd
6662 pencils

Cool Line! Nice campaign

Guest's picture
Guest

Not bad for a low budget campaign. Didn't these guys go out of business?

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