WDP: Target

WDP: Target

WDP Angel. The most accurate paintball gun on the planet.

Advertising Agency: 22 squared, Tampa, USA
Copywriter: Ryan Stafford
Art director / Photographer / Retoucher: John Stapleton

Your rating: None Average: 5.3 (13 votes)

Comments

Submitted by groovyspoon on Fri, 2008-05-23 06:19.

I like this.
What a great idea.

Submitted by unaquestionediali on Fri, 2008-05-23 06:21.

very nice! simple and clear!

Submitted by philly on Fri, 2008-05-23 07:50.

this is awesome. love it.

Submitted by theanc on Fri, 2008-05-23 08:33.

Average. Looks like 1st idea.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Submitted by phoamcor on Fri, 2008-05-23 08:39.

It should look exactly like the other target sheets except there should be lots and lots of different sets of rings on different parts of the body.

NatalieM's picture
Submitted by NatalieM on Fri, 2008-05-23 08:55.

It could go both ways, I suppose. I kind of like the paint-by-number aspect of this. It takes it a level higher than just target practice. It's nearly an art.

-Natalie
www.topolewski.net

Submitted by Jet Propulsion Lab on Fri, 2008-05-23 11:14.

My thoughts exactly.
The paint-by-number target is what makes or breaks this ad. I think it's just perfect the way it is.
Although, I have to say the needle on the meter didn't move too much by looking at this work. One of the most overused images in advertising however the twist might be. And the Smith & Wesson "precision firearms" campaign is still fresh in my memory for me to make an unfair comparison between the two.

No question this is creative work, but rather forgettable at the same time. I may be wrong though, as always...

Charlie Pratt's picture
Submitted by Charlie Pratt on Fri, 2008-05-23 08:54.

As a paintball player, I love this. Ha.

http://www.corporatepoets.com

Submitted by Terence Makak on Fri, 2008-05-23 09:45.

So so

Submitted by joestamp on Fri, 2008-05-23 09:52.

fucking paint ball - dont they give out gun's when you get there?
isnt it just the single 30 something geeks that bring their own gun's and shoot teenagers?

Submitted by Jet Propulsion Lab on Fri, 2008-05-23 11:17.

This probably isn't "consumer" advertising, in that case. But rather trade.

Ed Mintone's picture
Submitted by Ed Mintone on Fri, 2008-05-23 11:47.

I'd give it an ACE.

Rachel.Mann's picture
Submitted by Rachel.Mann on Fri, 2008-05-23 13:43.

I lol'ed. Thumbs up.
Think younger generations (usually the ones that are paintballing) will know what paint-by-numbers is, though? Hmmm.

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Submitted by AD1014 on Fri, 2008-05-23 18:57.

probably the esiest assignment on the planet. decent outcome. A-

Funky_Frogii's picture
Submitted by Funky_Frogii on Sat, 2008-05-24 00:19.

love it , amazing ,super cool

love anything creative
http://addot.blogspot.com/

Submitted by sumsum on Sat, 2008-05-24 05:18.

the idea FEELs old to me somehow. the style was five years ago...