WD-40: Liberty

Life. Liberty. Getting crap done.

Advertising Agency: O'Leary and Partners, Newport Beach, California, USA
Creative Directors: Eric Spiegler, Deidre McQuaide
Art Director: Josh Zipper
Copywriter: Matt McNelis
Photographer: Tim Tadder
Published: January 2011


TommyO's picture
1866 pencils

What's the connection to life and liberty?

abake's picture
1264 pencils

That you're free to get on with your life when you get crap done?
I don't know, but it made me chuckle and it works as part of the campaign.

EDIT: Isn't "life, liberty and the pursuit of happiness" part of the american credo? So "getting crap done" = happiness, which is pretty true when you're trying to fix something.

krautland's picture
3216 pencils

harharhar. I like this.

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