WD-40: Duvet

About the only thing it can't fix is a duvet.
And what exactly is a duvt?

Advertising Agency: O'Leary and Partners, Newport Beach, California, USA
Creative Directors: Eric Spiegler, Deidre McQuaide
Art Director: Josh Zipper
Copywriter: Matt McNelis
Photographer: Tim Tadder
Published: January 2011

4 comments

abake's picture
abake
1266 pencils

Now this campaign I like!
Love the art-direction, the copywriting is great and insightful and it delivers the message.
Makes me want to go back and score the 3 in 1 campaign even lower.

Boxey's picture
Boxey
8885 pencils

Much better than the 3-in-one campaign.

That One Guy's picture
That One Guy
266 pencils

the more i see, the more i think of Ford's campaign. Anyone else?

http://subscribers.wardsauto.com/images/2008/11/ford-f-150-marketing-c...

Colburnd's picture
Colburnd
11 pencils

I mean, I think its similar to a lot of overly "macho" and false patriotism headlines, but i just love seeing problems solved successfully with words. These make me laugh and thats what matters. Good job Mr. McNeils.

Log in or register to post comments