Viral Hope: Vial
Medicine to spare?
Put your unused HIV meds into the hands of patients in Africa.
Advertising Agency: Cline Davis and Mann, LLC, New York, USA
Creative Directors: Glenn Batkin, Chris Palmer
Art Director: Paul Correia
Copywriter: Adam Siers
Illustrator: Edel Rodriguez
Published: December 2007
17 comments
congrats everyone
ipod?
where?
Doin' it for the points
TO ALL THAT KEEP SAYING "iPod": Apple did not invent this look, they popularized it recently with the iPod campaign. Silhouettes have been around for a loooong time.
www.storytellerscreative.com
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BTW, this is done is the typical "art naive" style which is very popular in Africa.
www.storytellerscreative.com
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. . . . . . . /__.(. . .“~-,_. . . . . . . . . . . . . . ,:`. . . .. ./
. . . . . . /(_. . ”~,_. . . ..“~,_. . . . . . . . . .,:`. . . . _/
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. . . . . . . . . . . . . . . . . . . . _\. . . . . ._,-%. . . ..`..
Huh? People have HIV drugs laying around to donate?
Hi. There are 2 targets for this campaign: patients and HIV/AIDS clinics. The thing about HIV medications is that they're constantly evolving: new combinations of pills come out, different treatments emerge, and the "cocktail" of meds changes from time to time, etc. Patients who have changes to their medication regimen often have some left over meds. Secondarily, clinics have scads of left-over drug when they start stocking new meds. It's a very focused targeted campaign that has only appeared as posters in clinics and in ads in HIV/AIDS medical journals. Hope that clears up any confusion.
this is nice work. a really good social hook to the concept as well.
in the world of horrible pharmeucutical advertising these are good. in the general population they're mediocre at best. also, have you ever seen so many comments from the agency people? it's pretty obvious guys.
There's no compelling idea to this work. Typical medical crap.
I love it!!!
Looks great - looks timeless - a classic.
I hope it's working, nice job.
Great concept, great idea, great work.
I like the idea and the visual.
A Winner!!!
It's overly selective though.
*****
SJB