Viral Hope: Vial

Medicine to spare?
Put your unused HIV meds into the hands of patients in Africa.

Advertising Agency: Cline Davis and Mann, LLC, New York, USA
Creative Directors: Glenn Batkin, Chris Palmer
Art Director: Paul Correia
Copywriter: Adam Siers
Illustrator: Edel Rodriguez
Published: December 2007

17 comments

glennbat's picture
glennbat
12 pencils

congrats everyone

JHZS's picture
JHZS
43 pencils

ipod?

Disco Munky's picture
Disco Munky
3900 pencils

where?

Doin' it for the points

STRTLRS's picture
STRTLRS
1607 pencils

TO ALL THAT KEEP SAYING "iPod": Apple did not invent this look, they popularized it recently with the iPod campaign. Silhouettes have been around for a loooong time.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

STRTLRS's picture
STRTLRS
1607 pencils

BTW, this is done is the typical "art naive" style which is very popular in Africa.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

monicamexico's picture
monicamexico
830 pencils

Huh? People have HIV drugs laying around to donate?

themightyquinn516's picture
themightyquinn516
5 pencils

Hi. There are 2 targets for this campaign: patients and HIV/AIDS clinics. The thing about HIV medications is that they're constantly evolving: new combinations of pills come out, different treatments emerge, and the "cocktail" of meds changes from time to time, etc. Patients who have changes to their medication regimen often have some left over meds. Secondarily, clinics have scads of left-over drug when they start stocking new meds. It's a very focused targeted campaign that has only appeared as posters in clinics and in ads in HIV/AIDS medical journals. Hope that clears up any confusion.

Neil Levy's picture
Neil Levy
314 pencils

this is nice work. a really good social hook to the concept as well.

AD1014's picture
AD1014
307 pencils

in the world of horrible pharmeucutical advertising these are good. in the general population they're mediocre at best. also, have you ever seen so many comments from the agency people? it's pretty obvious guys.

Pete2's picture
Pete2
714 pencils

There's no compelling idea to this work. Typical medical crap.

GoodEye's picture
GoodEye
9 pencils

I love it!!!

4u2's picture
4u2
9 pencils

Looks great - looks timeless - a classic.

zoom's picture
zoom
9 pencils

I hope it's working, nice job.

Elvis W's picture
Elvis W
8 pencils

Great concept, great idea, great work.

johny7's picture
johny7
9 pencils

I like the idea and the visual.

1vision's picture
1vision
9 pencils

A Winner!!!

slip's picture
slip
919 pencils

It's overly selective though.

*****

SJB

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