Advertisement
Published/Aired: 
December 2007
Description: 

Medicine to spare?
Put your unused HIV meds into the hands of patients in Africa.

Advertising Agency: Cline Davis and Mann, LLC, New York, USA
Creative Directors: Glenn Batkin, Chris Palmer
Art Director: Paul Correia
Copywriter: Adam Siers
Illustrator: Edel Rodriguez

Comments (17)

Log in or register to post comments

Highest Rated

slip's picture
slip
Activity Score 919

It's overly selective though.

*****

SJB

glennbat's picture
glennbat
Activity Score 12

congrats everyone

JHZS's picture
JHZS
Activity Score 43

ipod?

Disco Munky's picture
Disco Munky
Activity Score 3890

where?

Doin' it for the points

STRTLRS's picture
STRTLRS
Activity Score 1601

TO ALL THAT KEEP SAYING "iPod": Apple did not invent this look, they popularized it recently with the iPod campaign. Silhouettes have been around for a loooong time.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

STRTLRS's picture
STRTLRS
Activity Score 1601

BTW, this is done is the typical "art naive" style which is very popular in Africa.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

monicamexico's picture
monicamexico
Activity Score 830

Huh? People have HIV drugs laying around to donate?

themightyquinn516's picture
themightyquinn516
Activity Score 5

Hi. There are 2 targets for this campaign: patients and HIV/AIDS clinics. The thing about HIV medications is that they're constantly evolving: new combinations of pills come out, different treatments emerge, and the "cocktail" of meds changes from time to time, etc. Patients who have changes to their medication regimen often have some left over meds. Secondarily, clinics have scads of left-over drug when they start stocking new meds. It's a very focused targeted campaign that has only appeared as posters in clinics and in ads in HIV/AIDS medical journals. Hope that clears up any confusion.

Neil Levy's picture
Neil Levy
Activity Score 314

this is nice work. a really good social hook to the concept as well.

AD1014's picture
AD1014
Activity Score 307

in the world of horrible pharmeucutical advertising these are good. in the general population they're mediocre at best. also, have you ever seen so many comments from the agency people? it's pretty obvious guys.

Pete2's picture
Pete2
Activity Score 720

There's no compelling idea to this work. Typical medical crap.

GoodEye's picture
GoodEye
Activity Score 9

I love it!!!

4u2's picture
4u2
Activity Score 9

Looks great - looks timeless - a classic.

zoom's picture
zoom
Activity Score 9

I hope it's working, nice job.

Elvis W's picture
Elvis W
Activity Score 8

Great concept, great idea, great work.

johny7's picture
johny7
Activity Score 9

I like the idea and the visual.

1vision's picture
1vision
Activity Score 9

A Winner!!!

slip's picture
slip
Activity Score 919

It's overly selective though.

*****

SJB

Advertisement