Viral Hope: Rope

Extend hope.
Your unused HIV meds can be a lifeline for patients in Africa.

Advertising Agency: Cline Davis and Mann, LLC, New York, USA
Creative Directors: Glenn Batkin, Chris Palmer
Art Director: Paul Correia
Copywriter: Adam Siers
Illustrator: Edel Rodriguez
Published: December 2007

24 comments

TRICKY's picture
TRICKY
3950 pencils

nice and brave

The man who stops advertising to save money is like the man who stops the clock to save time

jai hind's picture
jai hind
356 pencils

cool graphics

jai hind
art director

terry127's picture
terry127
80 pencils

the colour is so ipod

theanc's picture
theanc
2781 pencils

So what? You say it as if Ipod had created this kind of art direction. It's used before and it'll be used then.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

terry127's picture
terry127
80 pencils

so what?

so u should think of something that have not been used or seen so often.

isn't it something basic? don't expect something new or creative if u r so into re-use stuffs.

glennbat's picture
glennbat
12 pencils

congrats everyone

mark3r's picture
mark3r
1945 pencils

Fresh Art.

:::MARK3R:::

karaba's picture
karaba
112 pencils

makes me cry

karaba's picture
karaba
112 pencils

makes me cry

Adaddicted's picture
Adaddicted
3435 pencils

"you proceed, let us go on...!

withalltherespects

AD1014's picture
AD1014
307 pencils

in the world of horrible pharmeucutical advertising these are good. in the general population they're mediocre at best. also, have you ever seen so many comments from the agency people? it's pretty obvious guys.

sparky's picture
sparky
454 pencils

nice. fresh indeed....bravo

Indiana Journo's picture
Indiana Journo
26 pencils

Better executed that the earlier one (yellow background).. The 'save somebody' message comes through clearly..

fen1x's picture
fen1x
471 pencils

I like the visuals. Its also very catchy both slogan and graphic.

kristencastro's picture
kristencastro
16 pencils

Love it.

P. S.'s picture
P. S.
8 pencils

Nice, fresh, clean, smart, very smart. Love it.

GoodEye's picture
GoodEye
9 pencils

Love it!

4u2's picture
4u2
9 pencils

One of the most interesting I've seen lately.

zoom's picture
zoom
9 pencils

Fantastic. I like it a lot.

Elvis W's picture
Elvis W
8 pencils

Great concept, great idea, great work.

johny7's picture
johny7
9 pencils

I like the idea and the visual.

1vision's picture
1vision
9 pencils

A Winner!!!

slip's picture
slip
919 pencils

This one works beautifully. Congratulations!

*****

SJB

jshjshbnd's picture
jshjshbnd

I thought this was an ipod thing

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