Viral Hope: Rope
Extend hope.
Your unused HIV meds can be a lifeline for patients in Africa.
Advertising Agency: Cline Davis and Mann, LLC, New York, USA
Creative Directors: Glenn Batkin, Chris Palmer
Art Director: Paul Correia
Copywriter: Adam Siers
Illustrator: Edel Rodriguez
Published: December 2007



Comments
nice and brave
The man who stops advertising to save money is like the man who stops the clock to save time
cool graphics
jai hind
art director
the colour is so ipod
So what? You say it as if Ipod had created this kind of art direction. It's used before and it'll be used then.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
so what?
so u should think of something that have not been used or seen so often.
isn't it something basic? don't expect something new or creative if u r so into re-use stuffs.
congrats everyone
Fresh Art.
:::MARK3R:::
makes me cry
makes me cry
"you proceed, let us go on...!
withalltherespects
in the world of horrible pharmeucutical advertising these are good. in the general population they're mediocre at best. also, have you ever seen so many comments from the agency people? it's pretty obvious guys.
nice. fresh indeed....bravo
Better executed that the earlier one (yellow background).. The 'save somebody' message comes through clearly..
I like the visuals. Its also very catchy both slogan and graphic.
Love it.
Nice, fresh, clean, smart, very smart. Love it.
Love it!
One of the most interesting I've seen lately.
Fantastic. I like it a lot.
Great concept, great idea, great work.
I like the idea and the visual.
A Winner!!!
This one works beautifully. Congratulations!
*****
SJB
I thought this was an ipod thing
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