Hope. Don’t trash it.
Patients in Africa are dying to get their hands on your unused HIV meds.
Advertising Agency: Cline Davis and Mann, LLC, New York, USA
Creative Directors: Glenn Batkin, Chris Palmer
Art Director: Paul Correia
Copywriter: Adam Siers
Illustrator: Edel Rodriguez
Published: December 2007
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19 Comments
love it
The man who stops advertising to save money is like the man who stops the clock to save time
really good
http://jazarah.net/
Simple and clear.
congrats everyone
Congratulate with you?!?
i like it, i just don't understand, who would trash their hiv meds?
A society that has excess.
There's a double message here for those of you that want to pay attention.
"stay low, move fast"
Doin' it for the points
Like the other two, but this one isn't working as well visually.
Love the campaign though.
Hope it works, and doesn't just get awards.
"stay low, move fast"
Doin' it for the points
Who's the target for these? They just don't make sense to me.
From my response in another thread:
There are 2 targets for this campaign: patients and HIV/AIDS clinics. The thing about HIV medications is that they're constantly evolving: new combinations of pills come out, different treatments emerge, and the "cocktail" of meds changes from time to time, etc. Patients who have changes to their medication regimen often have some left over meds. Secondarily, clinics have scads of left-over drug when they start stocking new meds. It's a very targeted campaign that has only appeared as posters in clinics and in ads in HIV/AIDS medical journals. Hope that clears up any confusion.
love that
This campaign is great. It has clear target publics, a clear concept, theme and strong visuals and copy! Kudos!
Great colors, very clean and very smart. Got my attention with such simplicity. Love it!
Love it.
Wow, great design.
Love these campaign, great cause.
Great concept, great idea, great work.
I like the idea and the visual.
A Winner!!!