Utah Office of Tourism: Sundance

With everything you can possibly do, bring everything you possibly can.

Advertising Agency: Struck
Executive Creative Director: Steve Driggs
Art Directors: Mark Rawlins, Brandon Knowlden
Copywriters: Ryan Martindale, Nick Driggs
Photographer: Ed McCulloch
Retoucher: Erik Pawassar

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13 comments

Guest's picture
Guest

The car is bigger than the hotel.

Really good. Long live to the state os Utah agency!

Ag's picture
Ag
305 pencils

theres an "h" missing in the first "everything"...

Ed Mintone's picture
Ed Mintone
585 pencils

utah slang

Nomad8's picture
Nomad8
204 pencils

utah typo :) But I like these car ones. boat not so happening.

TRICKY's picture
TRICKY
3921 pencils

i love the posture of the luggage boy

The man who stops advertising to save money is like the man who stops the clock to save time

erickmonero's picture
erickmonero
11 pencils

Nice copy

theanc's picture
theanc
2778 pencils

This campaign doesn't try to be intelligent. It just is.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

Am I missing something? These ads are OK but they don't seem to warrant the glowing praise showered on them from adoring commenters. I think they look great, but conceptually, I'm not on the bandwagon with everyone else.

Great photography.

Guest's picture
Guest

I have to admit...I feel the same.

Guest's picture
Guest

These ads are all one idea executed into several different ads. The headlines may be different, but the concept is the same on each ad. (i.e. There's a lot to do in Utah so bring a lot)

The photography and art direction is well done.

cperry's picture
cperry
280 pencils

agree. I work for a travel client and this idea is thrown at the wall alot so its nothing insanely new. But its not to say that its bad just not unexpected to us ad folk. good work on execution looks like a fun one.

sold's picture
sold
3219 pencils

first idea

capywriter's picture
capywriter
5511 pencils

I like

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