Utah Office of Tourism: Mt. Timpanogas

Leave stress behind and carry something else on your shoulders.

Advertising Agency: Struck
Executive Creative Director: Steve Driggs
Art Directors: Mark Rawlins, Brandon Knowlden
Copywriters: Ryan Martindale, Nick Driggs
Photographer: Ed McCulloch
Retoucher: Erik Pawassar

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19 comments

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice series, awesome pictures.

Guest's picture
Guest

Beautiful photo and great ad.
Congratulations.
www.vamosfalarmal.com.br

Guest's picture
Guest

This copy goes straight to my heart :P

TRICKY's picture
TRICKY
3923 pencils

got ride of stress but now have back ache ..........never the less its fresh

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

This copy goes straight to my heart :]

pork_eater's picture
pork_eater
658 pencils

Ok, don't panic. Keep calm and call a doctor.

sebarestless's picture
sebarestless
116 pencils

Yep, TRICKY, the Healthy Backbone Association will certainly sue them for encouraging back problems.
Being over-analytic doesn't make u smart, rly.

TRICKY's picture
TRICKY
3923 pencils

are you here to comment my comment or to comment the ad? so shut up comment the ad and f**k off ......we call this freedom of speech "Dracula"

The man who stops advertising to save money is like the man who stops the clock to save time

chinaski's picture
chinaski
946 pencils

leave stress behind is repetitive bcuz you already have it in the picture.
nice job dough.

Guest's picture
Guest

the whole put everything on your back idea has been done to death, Adidas, Toyota, etc.

Guest's picture
Guest

This is a pretty solid campaign. But for me this one is irritating. The girls in the background look out of place and obviously photoshopped in. Maybe I'm being too picky but are they really necessary? Loose the girls in the back and this is my favorite in the series.

Guest's picture
Guest

Those girls are too young to be loose, pervert.

Guest's picture
Guest

now that's an over-written line

icanthink's picture
icanthink
270 pencils

nice campaign

pork_eater's picture
pork_eater
658 pencils

Am I the only one to see the girls in the background as a metaphor of the stress left behind ??

Otherwise, the copy could have been "Carry something else than stress on your shoulders", no ?

Guest's picture
Guest

One could chop it even further without losing the point: Carry something else on your shoulders.

eugenius's picture
eugenius
396 pencils

This ad make the girl who carry all the thing become a maid or slave of the 2 girls behind.
this ad is too forced... the rest of the series are ok.

Jorge Kubrusly's picture
Jorge Kubrusly
43 pencils

I like it.

Guest's picture
Guest

this copy is so over-told. the idea is weak but the copy buried it to the end. yah :/

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