Utah Office of Tourism: Mt. Timpanogas
Leave stress behind and carry something else on your shoulders.
Advertising Agency: Struck
Executive Creative Director: Steve Driggs
Art Directors: Mark Rawlins, Brandon Knowlden
Copywriters: Ryan Martindale, Nick Driggs
Photographer: Ed McCulloch
Retoucher: Erik Pawassar
19 Comments
Nice series, awesome pictures.
Beautiful photo and great ad.
Congratulations.
www.vamosfalarmal.com.br
This copy goes straight to my heart :P
got ride of stress but now have back ache ..........never the less its fresh
The man who stops advertising to save money is like the man who stops the clock to save time
This copy goes straight to my heart :]
Ok, don't panic. Keep calm and call a doctor.
Yep, TRICKY, the Healthy Backbone Association will certainly sue them for encouraging back problems.
Being over-analytic doesn't make u smart, rly.
are you here to comment my comment or to comment the ad? so shut up comment the ad and f**k off ......we call this freedom of speech "Dracula"
The man who stops advertising to save money is like the man who stops the clock to save time
leave stress behind is repetitive bcuz you already have it in the picture.
nice job dough.
the whole put everything on your back idea has been done to death, Adidas, Toyota, etc.
This is a pretty solid campaign. But for me this one is irritating. The girls in the background look out of place and obviously photoshopped in. Maybe I'm being too picky but are they really necessary? Loose the girls in the back and this is my favorite in the series.
Those girls are too young to be loose, pervert.
now that's an over-written line
nice campaign
Am I the only one to see the girls in the background as a metaphor of the stress left behind ??
Otherwise, the copy could have been "Carry something else than stress on your shoulders", no ?
One could chop it even further without losing the point: Carry something else on your shoulders.
This ad make the girl who carry all the thing become a maid or slave of the 2 girls behind.
this ad is too forced... the rest of the series are ok.
I like it.
http://jorgekubrusly.carbonmade.com
this copy is so over-told. the idea is weak but the copy buried it to the end. yah :/