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Utah Highway Safety Office: Eye Chart

Utah Highway Safety Office: Eye Chart
Your rating: None Average: 6.4 (43 votes)

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: November 2011

16 Comments

sergeo_syd's picture 508 pencils
sergeo_syd | Tue, 2012-01-03 22:38

Well, I ride a bike and I still think so what. Perhaps I feel there should be a meaning were there should not be one.

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Hadrons's picture 5392 pencils
Hadrons | Wed, 2012-01-04 03:49

Serg - well you rode a bike. And you survived.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture 1661 pencils
iambusy | Wed, 2012-01-04 01:40
5

nice thought... but the connects missing

busy.

zarski's picture 1704 pencils
zarski | Wed, 2012-01-04 02:52

but done!!! IVAN WHY YOU DELETE MESSAGES? IF IS DONE IS DONE!!! DONE BY BBDO RUSSIA TIME ago.

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Wed, 2012-01-04 02:59

?

http://www.mandarinoadv.com

Hadrons's picture 5392 pencils
Hadrons | Wed, 2012-01-04 03:51
9

This is a very important subject. Finally somebody picked up the glove and delivered.
I like the idea - and the implantation.
Behind every icon - there is a life we have the obligation to keep.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MichMael's picture 18 pencils
MichMael | Wed, 2012-01-04 04:18

I really don't get it. Explanation anyone?

gadgets's picture 564 pencils
gadgets | Wed, 2012-01-04 04:58
3

good idea, not so good execution.

http://www.7gadgets.com

Milan Solanki's picture 698 pencils
Milan Solanki | Wed, 2012-01-04 05:53

poor

Billoughsby's picture 5127 pencils
Billoughsby | Wed, 2012-01-04 07:41
10

Agree with Hadrons.

And like the Drive Aware line and icon as well.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Viral_Artist's picture 37 pencils
Viral_Artist | Wed, 2012-01-04 11:49
10

Its a very original concept... I love it.. I just wonder if the logo is not a bit small ? People walking by could confuse the poster with an actual add for a motorbikes if they dont stop to look attentively at it... no ?

kleenex's picture 8394 pencils
kleenex | Wed, 2012-01-04 12:05

I say this does not work at all.

Roger Keynes's picture 4088 pencils
Roger Keynes | Wed, 2012-01-04 16:58
6

The good old eye chart idea, eh? This one's on the old side of good.

Will Think for Salary

Billoughsby's picture 5127 pencils
Billoughsby | Fri, 2012-01-06 12:47

Ubor ubis ubit ubon thube gubood subide ubof ubold? ;)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture 4088 pencils
Roger Keynes | Fri, 2012-01-06 19:24

Ubmore ubon ubthe ubmyopic ubside ubof ub20 ub20! :)

Will Think for Salary

NicoCiego's picture 652 pencils
NicoCiego | Wed, 2012-01-04 21:04

old concept.

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