Utah Department of Public Safety: Motorcycle Safety Campaign, Heads

Headlights can be replaced.
Heads can't.
Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: May 2010


jackal hunts's picture
jackal hunts
325 pencils

Good one :)

Guest's picture

Is this telling me that I'm supposed to swerve and run my car into something else so that I don't kill anyone?

dreadboy's picture
413 pencils

No. It is telling you that in case of a crash with a biker, you merely get your headlights broken, whereas the biker has to suffer a lot more. Be aware ;)

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Guest's picture

very nice copy...

dollypoppin's picture
1423 pencils

Copy's straight to the point.

"Nihil sub sole novum"

Guest's picture

like the copy....

adorama's picture
71 pencils

Seen this layout... Hmmmm.

andyStock's picture
666 pencils

I like the copy, but the concept has been done a million times. Yawn.

Abrahams's picture
109 pencils

Nice copy, Nice artwork. A good piece of work in short.

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