Utah Department of Public Safety: Motorcycle Safety Campaign, Heads

Headlights can be replaced.
Heads can't.
Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: May 2010

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9 comments

jackal hunts's picture
jackal hunts
325 pencils

Good one :)

Guest's picture
Guest

Is this telling me that I'm supposed to swerve and run my car into something else so that I don't kill anyone?

dreadboy's picture
dreadboy
413 pencils

No. It is telling you that in case of a crash with a biker, you merely get your headlights broken, whereas the biker has to suffer a lot more. Be aware ;)

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Guest's picture
Guest

very nice copy...

dollypoppin's picture
dollypoppin
1423 pencils

Copy's straight to the point.

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"Nihil sub sole novum"

Guest's picture
Guest

like the copy....

adorama's picture
adorama
16 pencils

Seen this layout... Hmmmm.

andyStock's picture
andyStock
666 pencils

I like the copy, but the concept has been done a million times. Yawn.

Abrahams's picture
Abrahams
109 pencils

Nice copy, Nice artwork. A good piece of work in short.

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