Headlights can be replaced.
Heads can't.
Ride aware.
Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: May 2010
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9 Comments
Good one :)
Is this telling me that I'm supposed to swerve and run my car into something else so that I don't kill anyone?
No. It is telling you that in case of a crash with a biker, you merely get your headlights broken, whereas the biker has to suffer a lot more. Be aware ;)
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i can't even spell my name without 'ad'
very nice copy...
Copy's straight to the point.
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"Nihil sub sole novum"
like the copy....
Seen this layout... Hmmmm.
I like the copy, but the concept has been done a million times. Yawn.
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Nice copy, Nice artwork. A good piece of work in short.