Utah Department of Highway Safety: Alcohol Cuffs, Beer

Advertising Agency: R&R Partners, Salt Lake City, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Kyle Curtis
Associate Creative Director: Patrick Buller
Copywriter / Designer: A.J. Bell
Published: February 2012

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17 comments

hillmarky's picture
hillmarky
56 pencils

Make beer out of handcuffs, and I'll be impressed, slaves to the Digital.

Spanky's picture
Spanky
4891 pencils

I've never seen a visual where a liquid makes another object. Very fresh and original.

MK-tessa's picture
MK-tessa
218 pencils

^ is that a joke?

well heres one. There are hundreds more.

http://adsoftheworld.com/files/images/Silk_ChocolateLight.jpg

Spanky's picture
Spanky
4891 pencils

Of course not. I just got confused for a minute and thought I was posting in 1984.

song0674's picture
song0674
8 pencils

Take heed on Mockingbird words, Spanky aka Mr."i've-never-seen-sarcasm-on-an-internet-post-before"

Your criticisms should be constructive and historically factual - you can't post in 1984, there was no internet back then....forget drink driving, you sir should never get behind the wheel of a Delorean time machine

MK-tessa's picture
MK-tessa
218 pencils

I was thinking... they can't be serious. haha. My bad!

jponino's picture
jponino
601 pencils

agreed ! so many were made, this is used concept, moreover, especially in this one, it seems more like figures to me than handcuffs...

mockingbird's picture
mockingbird
238 pencils

nice stuff. some people should know what criticism really is.

koothara's picture
koothara
50 pencils

.

Khodays's picture
Khodays
20 pencils

I know this category is abused, but now it's getting raped.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

no

historica's picture
historica
104 pencils

old..........

ace85le's picture
ace85le
3941 pencils

Bland and forgettable.

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kleenex's picture
kleenex
22858 pencils

great concept.

Andrej Troha's picture
Andrej Troha
613 pencils

Escape alcohol addiction: maybe, road safety: no
For starters, this should be in a bar, or somewhere you drive to get home... but in a studio? Huh...
Secondly, threatening (with jail or anything else) is not working, check european don't-drink-and-drive campaigns.
BTW: handcuffs work best if both cuffs are locked ;)

Pombooie's picture
Pombooie
407 pencils

Seriously mate, you're a fool. This is a great campaign, and clearly says that there are serious consequences for those that drink drive. If only there we serious penalties for people who drink and comment on advertising.

torontose's picture
torontose
393 pencils

this is nice campaign

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