Advertising Agency: R&R Partners, Salt Lake City, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Kyle Curtis
Associate Creative Director: Patrick Buller
Copywriter / Designer: A.J. Bell
Published: February 2012
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18 Comments
Make beer out of handcuffs, and I'll be impressed, slaves to the Digital.
I've never seen a visual where a liquid makes another object. Very fresh and original.
^ is that a joke?
well heres one. There are hundreds more.
http://adsoftheworld.com/files/images/Silk_ChocolateLight.jpg
Of course not. I just got confused for a minute and thought I was posting in 1984.
Take heed on Mockingbird words, Spanky aka Mr."i've-never-seen-sarcasm-on-an-internet-post-before"
Your criticisms should be constructive and historically factual - you can't post in 1984, there was no internet back then....forget drink driving, you sir should never get behind the wheel of a Delorean time machine
I was thinking... they can't be serious. haha. My bad!
agreed ! so many were made, this is used concept, moreover, especially in this one, it seems more like figures to me than handcuffs...
nice stuff. some people should know what criticism really is.
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I know this category is abused, but now it's getting raped.
no
http://www.mandarinoadv.com
Sorry but...I looked at the image first and was trying to read a word coming out of the glass. I only realized it were handcuffs, when I read the title of AOW post, not the print pay-off.
The visual is poorly executed.
old..........
Bland and forgettable.
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great concept.
Escape alcohol addiction: maybe, road safety: no
For starters, this should be in a bar, or somewhere you drive to get home... but in a studio? Huh...
Secondly, threatening (with jail or anything else) is not working, check european don't-drink-and-drive campaigns.
BTW: handcuffs work best if both cuffs are locked ;)
www.klicaj.si/ | www.klicaj.com/
Seriously mate, you're a fool. This is a great campaign, and clearly says that there are serious consequences for those that drink drive. If only there we serious penalties for people who drink and comment on advertising.
this is nice campaign