Utah Department of Highway Safety: Alcohol Cuffs, Beer

Advertising Agency: R&R Partners, Salt Lake City, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Kyle Curtis
Associate Creative Director: Patrick Buller
Copywriter / Designer: A.J. Bell
Published: February 2012

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17 comments

40 pencils

hillmarkyWednesday, February 22, 2012 - 17:53

Make beer out of handcuffs, and I'll be impressed, slaves to the Digital.

4726 pencils

SpankyWednesday, February 22, 2012 - 18:07

I've never seen a visual where a liquid makes another object. Very fresh and original.

220 pencils

MK-tessaWednesday, February 22, 2012 - 18:49

^ is that a joke?

well heres one. There are hundreds more.

http://adsoftheworld.com/files/images/Silk_ChocolateLight.jpg

4726 pencils

SpankyWednesday, February 22, 2012 - 19:10

Of course not. I just got confused for a minute and thought I was posting in 1984.

8 pencils

song0674Thursday, February 23, 2012 - 01:16

Take heed on Mockingbird words, Spanky aka Mr."i've-never-seen-sarcasm-on-an-internet-post-before"

Your criticisms should be constructive and historically factual - you can't post in 1984, there was no internet back then....forget drink driving, you sir should never get behind the wheel of a Delorean time machine

220 pencils

MK-tessaFriday, February 24, 2012 - 04:01

I was thinking... they can't be serious. haha. My bad!

607 pencils

jponinoThursday, February 23, 2012 - 05:42

agreed ! so many were made, this is used concept, moreover, especially in this one, it seems more like figures to me than handcuffs...

240 pencils

mockingbirdWednesday, February 22, 2012 - 23:19

nice stuff. some people should know what criticism really is.

50 pencils

kootharaSunday, February 26, 2012 - 23:46

20 pencils

KhodaysThursday, February 23, 2012 - 02:56

I know this category is abused, but now it's getting raped.

2631 pencils

MicheleVirgilioThursday, February 23, 2012 - 03:49

http://www.mandarinoadv.com

86 pencils

historicaThursday, February 23, 2012 - 09:02

old..........

3941 pencils

ace85leThursday, February 23, 2012 - 09:48

Bland and forgettable.

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15866 pencils

kleenexThursday, February 23, 2012 - 12:08

great concept.

528 pencils

Andrej TrohaFriday, February 24, 2012 - 08:02

Escape alcohol addiction: maybe, road safety: no
For starters, this should be in a bar, or somewhere you drive to get home... but in a studio? Huh...
Secondly, threatening (with jail or anything else) is not working, check european don't-drink-and-drive campaigns.
BTW: handcuffs work best if both cuffs are locked ;)

www.klicaj.si

407 pencils

PombooieMonday, February 27, 2012 - 22:12

Seriously mate, you're a fool. This is a great campaign, and clearly says that there are serious consequences for those that drink drive. If only there we serious penalties for people who drink and comment on advertising.

401 pencils

torontoseFriday, March 9, 2012 - 00:45

this is nice campaign

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