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Alcohol Cuffs, Beer

Agency: 
Published/Aired: 
February 2012
22790
Description: 

Copywriter / Designer: A.J. Bell

Print advertisment created by R&R Partners, United States for Utah Department of Highway Safety, within the category: Public Interest, NGO.

Advertising Agency: R&R Partners, Salt Lake City, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Kyle Curtis
Associate Creative Director: Patrick Buller

Comments (17)

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hillmarky's picture
hillmarky
Activity Score 90

Make beer out of handcuffs, and I'll be impressed, slaves to the Digital.

Spanky's picture
Spanky
Activity Score 4899

I've never seen a visual where a liquid makes another object. Very fresh and original.

MK-tessa's picture
MK-tessa
Activity Score 216

^ is that a joke?

well heres one. There are hundreds more.

http://adsoftheworld.com/files/images/Silk_ChocolateLight.jpg

Spanky's picture
Spanky
Activity Score 4899

Of course not. I just got confused for a minute and thought I was posting in 1984.

song0674's picture
song0674
Activity Score 8

Take heed on Mockingbird words, Spanky aka Mr."i've-never-seen-sarcasm-on-an-internet-post-before"

Your criticisms should be constructive and historically factual - you can't post in 1984, there was no internet back then....forget drink driving, you sir should never get behind the wheel of a Delorean time machine

MK-tessa's picture
MK-tessa
Activity Score 216

I was thinking... they can't be serious. haha. My bad!

jponino's picture
jponino
Activity Score 601

agreed ! so many were made, this is used concept, moreover, especially in this one, it seems more like figures to me than handcuffs...

mockingbird's picture
mockingbird
Activity Score 238

nice stuff. some people should know what criticism really is.

koothara's picture
koothara
Activity Score 50

.

Khodays's picture
Khodays
Activity Score 20

I know this category is abused, but now it's getting raped.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

no

historica's picture
historica
Activity Score 110

old..........

ace85le's picture
ace85le
Activity Score 3935

Bland and forgettable.

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kleenex's picture
kleenex
Activity Score 48522

great concept.

Andrej Troha's picture
Andrej Troha
Activity Score 613

Escape alcohol addiction: maybe, road safety: no
For starters, this should be in a bar, or somewhere you drive to get home... but in a studio? Huh...
Secondly, threatening (with jail or anything else) is not working, check european don't-drink-and-drive campaigns.
BTW: handcuffs work best if both cuffs are locked ;)

Pombooie's picture
Pombooie
Activity Score 407

Seriously mate, you're a fool. This is a great campaign, and clearly says that there are serious consequences for those that drink drive. If only there we serious penalties for people who drink and comment on advertising.

torontose's picture
torontose
Activity Score 393

this is nice campaign

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