U.S. Navy: Architect

The Navy landed me here.

Advertising Agency: GlobalHue, Southfield, USA
Executive Creative Director: Desmond Hall
Creative Director: Rob Hendrickson
Art Director: Matt Laufer
Copywriter: Justin Trapp
Print Producers: Mike Miller, Preston Burr III
Photographer: Bob Stevens
Retouching: Taylor James, Stage 3
Published: October 2008

Related videos by Shutterstock

17 comments

Guest's picture
Guest

Vioilence, war, terror...typical america

everartz's picture
everartz
7611 pencils

totally agree, and the ad is meaningless too

| Everartz |

Guest's picture
Guest

american navy ass can land on my dick

Guest's picture
Guest

too small of a target, try again.

Guest's picture
Guest

is smart work. The black advertising in america is usually not even this good. i like the balls to even put on this site. no other black agency post here. I do wish black agency is creative like black music. we love black music in my country.

BenditaSeaTuZurda's picture
BenditaSeaTuZurda
150 pencils

Photoshop lessons now!

Guest's picture
Guest

meaningless at all... and check out the spaces between the letters on your logo.

Guest's picture
Guest

Great use of a timeless icon. Well done Navy.

tacaz0n's picture
tacaz0n
64 pencils

just noticed all the men in the campaign were black. Is there an underlying intent in this campaign to recruit more african american men?

Guest's picture
Guest

It's an African American targeted campaign.

Guest's picture
Guest

So only white people deserve to be in ads? Clients shouldn't target Blacks, Jews, Hispanics or Asians? This industry is so fucking racist! Apparently all is still right with the world when an ad is filled with white faces. But the second you see a campaign featuring black people, your spidey-sense kicks in, the hairs on your neck stand up and you need to question "why?" W.T.F?

-Yeah I said it!

tacaz0n's picture
tacaz0n
64 pencils

Look at all the other ads in this campaign you idiot. They are all african american. One can't help but wonder that there was a reason for this. And to your point about my spidey sense kicking in the second I see a black person in a campaign is ridiculous the reason being that #1: I don't have a spidey sense, but I wish I had adamantium claws to rip your stupid head off. #2: I see african americans leading campaigns all the time, from insurance spots (black guy from 24/State Farm Insurance) to beverages (Billy Dee Williams/Colt 45). No big deal. My point is that the navy campaign got my attention because the U.S. military has been known to concentrate their recruiting efforts particularly within the minorities. So yeah you said it, but in the words of Barrack Obama, I like to know what I'm talking about before I say anything. And another thing, I love Black People!!!! Even Kanye! And even black people HATE him!

Guest's picture
Guest

First of all, I'm not going to reciprocate your childish and uncalled for name calling. That would be piling on and running up the score considering that you have twice now shown your ignorance.

Now, just so you know, I'm Black. And unlike you, when I see Black people in ads, I don't automatically "wonder that there was a reason for this." I'm ok with it. I don't question it. And quite honestly –– I'd like to see more of it. Do you "wonder about the reason" when you see white people in ads? I'm willing to bet you don't. You don't because you're used to it. To you that's normal –– nothing to question there. But apparently seeing three accomplish African-American men in some ads blew your freakin' mind! Your pea brain just couldn't handle it! (That's very telling about your attitude towards other races.) So no, I DON'T need to go back and look at the other ads in the campaign and STARE in amazement (like you) at the sight of a Black man in an ad. (It's not that novel considering it not fucking 1839). Your kind of logic and thinking implies that there is something wrong or unusual about Black folks appearing in ads, and therefore you need to question it. You feel the need to put on your Shelock Holmes hat and get to the bottom of it. Again, W.T.F!

YOU: Honey, there's a Negro in this Navy ad. That's unusual – they can't even swim.
YOUR WIFE: Put down that magazine Dear. You'll be late for your KKK meeting.

Also, I see that you edited and reworded your original query. I guess you're trying to cover your ass now after you posted that stupid and ignorant question. BTW, If you know that the armed forces target AAs in their marketing, why would you ask "Why are they all African-Americans in these ads?" (You know, stupid AND racist is no way to go through life). But maybe you're not racist. You DO love Kanye, and as I recall, according to YOU I hate him. (Guess that settles that). Perhaps you're just sheltered and ignorant. And threatened by Black men making an appearance in your lily-white world of ads.

BTW, when discussing race, why do white people always feel the need to point out that they have Black friends and love Black people? You NEVER hear Black folks proving their color blindness by saying they have white friends or listing an assortment of white folks they like really like. Let me give it a try...

ME: "Hey, I'M not racist. I love John Stewart and Kathy Griffin. And LOTS of white people hate them."

-Yeah, I said it!

Guest's picture
Guest

Oh, go join the Navy, darkie.

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

Very difficult product to sell.

You have to be very smart to hide the fact that what you are offering is an opportunity to DIE in a foreign country (or sea) protecting economic interest in the name of "liberty and democracy"

Guest's picture
Guest

But it's in the name of freedom!

Guest's picture
Guest

The Navy offers good career opportunities. A fairly ordinary execution of a typical armed forces recruiting strategy.

The proposition is true of course. The armed forces offer excellent education and career opportunities in many fields, including technical and professional. The creative is competent and clear, but uninspired.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments