Uptown Community Clinic: Diamond
Diamond thinks her name is "stupid."
Advertising Agency: Smugglers' Inn, Minneapolis, MN USA
Creative Director: Carol Henderson
Art Director: Carol Henderson
Copywriter: Jarl Olsen
Published: October 2009
18 Comments
Nice typography
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Nice art and very moving headline. I like that.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
This one is nice! The only one out of the three that moves you!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
Very good.
wow, standards have gotten quite low. this is neither a good headline nor good art direction. very very average all around
Ooh, you're very wrong. The way they grab your attention is effective.
wow, standards have gotten quite low. this is neither a good headline nor good art direction. very very average all around
would u guys like to show your so called good work
relly nice ad this one
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
so you're saying this is good? i have many lions and pencils slick. i don't really think i need to justify my opinion to somebody who thinks this is quality work.
I thought this was for a pet rescue centre or something. It's only when you get into the body copy that you find out it's actually for child protection.
Wow, just noticed the reflection of the woman in the dog's eye. Very nice.
amazing
www.thecuriousbrain.com
Effective and attention-getting, without being preachy or overly sentimental. Good balance, and with enough of a twist to the narrative to stick in the memory. Not bad at all. (Ignore the anonymous cowards who don't use names and don't offer their own work as evidence of skill.)
--
http://indigestible.nightwares.com/
@werreno, what are you talking about? This is in fact very preachy. It's also trying to make the point that you should forget about abused animals and only help children.
Wouldn't it be wiser to encourage people to do both instead of insulting people who donate their time and money to rescue abused animals?
To me, this alienates a large group of people who, by virtue of the fact that they already volunteer in some capacity, would have been open to volunteering at this particular clinic.
This campaign = big FAIL.
love it. all the pet owners should feel something when they see this campaign. good stuff.
I see you get the wrong message of this campaign. well, it's not your fault though!
oh, this one caught me off guard. I like that.
I'm certain this was an old headline for some anti-child abuse charity in the UK. Old D&AD winner. "She thinks her name is 'stupid'" - Though the actual insult may have varied.
I'm afraid the headline doesn't work as well for me when applied to a dog rather than a human child. Calling a dog names does not in itself count as abuse. The dog doesn't care what it is called.