University of San Francisco: Moral Compass

Advertising Agency: Hub Strategy, USA
Creative Director / Design: Peter Judd
Creative Director / Copywriter: DJ O'Neil
Director of Account Management: Annalyn Duke
Account Coordinator: Meghan Raab
Photographer: Jason Rothman
Producer: Michael Blair
Copywriters: Leona Frye, Jason Siciliano
Lead Designer: Paul Kagiwada
Mechanical Artist: Mike Ornellas
Flash Designer: Armand Tam

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6 comments

salil.sharma's picture
salil.sharma
2272 pencils

NOTHING NEW FOR US
OLD & BORING CONCEPT
THIS CAMPAIGN CAN'T WORK

Roger Keynes's picture
Roger Keynes
5497 pencils

That's why we have Wikileaks.

Will Think for Salary

Wordfruit's picture
Wordfruit
1023 pencils

I'm not convinced that universities teach morality, whatever statements they make about it.

And I'm not convinced that people believe they do.

This copy doesn't convince me otherwise.

So this copy I don't think rings true.

kleenex's picture
kleenex
22696 pencils

boring, weak, not special.

duffymacgee's picture
duffymacgee
17 pencils

My favorite of the five. But you have to know that USF is a Jesuit school in San Francisco to get it.

All in all, it's a campaign that's not good or bad, it just kind of is.

marvinn's picture
marvinn
3 pencils

Maybe it's time for a change to stop being so skeptical and start believing in a better morality. Universities have the duty to teach about that and if we want to hope for a better future have the duty to learn and pass along the morality.

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