University of San Francisco: Classroom

Advertising Agency: Hub Strategy, USA
Creative Director / Design: Peter Judd
Creative Director / Copywriter: DJ O'Neil
Director of Account Management: Annalyn Duke
Account Coordinator: Meghan Raab
Photographer: Jason Rothman
Producer: Michael Blair
Copywriters: Leona Frye, Jason Siciliano
Lead Designer: Paul Kagiwada
Mechanical Artist: Mike Ornellas
Flash Designer: Armand Tam

April 2012


Wordfruit's picture
1023 pencils

So far, I like this best.

But I don't think it's effective.

I'm assuming the 1 classroom is 'the school of life' / the world.

I don't think the ad is effective because I don't think it promotes the 243. You're pitting them against the 1 giant classroom that is in many ways better. You're not selling the 243.

And if you're attempting to say that the 243 is a part of, or a study of, the 1 giant classroom, I don't think you're communicating that.

I think there are probably directions you could go with the idea here though. Might be worth thinking some more about the idea.

duffymacgee's picture
17 pencils

I'd guess the one classroom is the city of San Francisco.Which makes it an ad promoting it's location more than anything.

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