University of Colorado Hospital: Cancer Hunter

He's a world-class cancer hunter.

Brief: Showcase Dr. Dan Theodorescu, recently hired as the director of the University of Colorado Hospital’s (UCH) Cancer Center, in an interesting and compelling manner. Generate awareness around the fact the UCH Cancer Center is the Rocky Mountain region's only National Cancer Institute designated Comprehensive Cancer Center recognized for its commitment to research, clinical services, prevention and control.

Advertising Agency: Cactus, Denver, USA
Creative Director: Norm Shearer

Art Director: Matt Chiabotti
Copywriter: Elliot Nordstrom
Photographer: Bryce Boyer

Related videos by Shutterstock

17 comments

Billoughsby's picture
Billoughsby
5091 pencils

Visually funny -- and for once that doesn't mean some silly Photoshop warp filter applied to the human anatomy, thank goodness. The attitude makes it ballsy for a health care industry ad. Successful retro tinge. Good stuff.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

vanderleun's picture
vanderleun
71 pencils

You're correct. First rate.

Licinio's picture
Licinio
3 pencils

Striking and serene. I like

burcinistanbul's picture
burcinistanbul
46 pencils

I'm still thinking not to joke about health... I don't like that look in the eye...

Guest's picture
Guest

why did they choose a Romanian person? does it exist foreal?

Dzsoi's picture
Dzsoi
5269 pencils

I don't know if this approach works, but he shouldn't be smiling & looking that way. An expression of rock solid determination would have been better imho. He has to take this kind of hunting seriously...

krautland's picture
krautland
3204 pencils

I used to think cactus only did mediocre work but this is actually quite interesting.

Guest's picture
Guest

Pathetic and juvenile for a very serious degree and profession. This ad will win an award the day we find a cure for cancer.

Billoughsby's picture
Billoughsby
5091 pencils

Or before.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

i don't like it at all. idea or look

Billoughsby's picture
Billoughsby
5091 pencils

Well isn't that quotable.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Funny you think everyone needs to agree with you.

Billoughsby's picture
Billoughsby
5091 pencils

No. In fact, I'm more interested in your opinion than you imagine. Wish you'd have offered some insight into why you don't like it. That would be interesting.

Cheers

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5497 pencils

Kudos to a brave medical client.
Love the classically ironic ad layout!

Will Think for Salary

Guest's picture
Guest

Brilliant copy and visual

vanderleun's picture
vanderleun
71 pencils

Great presentation. Great execution. And great celebration of a great human being.

rtbrain's picture
rtbrain
29 pencils

Bad taste. Cancer is not funny even in the darkest of back rooms.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments