Ugly Mug Coffee: This coffee

This ad has sooooo much damn copy I refuse to even read it...nuff said.

-before the beginning of great brilliance, there must be chaos-

Yeah, I like the others in this series better. This one just reads like a list of all the headlines they brainstormed. I lost interest 4 lines in.

But the rest of the executions are awesome.
I really like the art direction and typography in all of them. Good job guys!

Whoops. Love the rest of the campaign, but maybe this one would have been better off broken up into a series of smaller headline ads?

The typography makes it harder to read, therefore I didn't read it.

Brilliance. Read it you lazy gits.

These are actually quite annoying.

i love the way you write. and i'd love to make a suggesstion. use it if you find it useful.

when you write long copy--- DONT EVER TAKE FOR GRANTED THAT IT WILL BE READ IN ITS ENTIRETY.
KEEP THE READER INTRESTED WITH EVERY LINE> FLOWING RIGHT THROUGH TO THE END.
SHOOT OUT FOCUS POINTS AND CONCISE IT FOR THE LAZY BASTARD>

FOR THOSE WHO LOVE TO READ IT, WILL READ IT COMPLETELY NEWAYS.

cheerios,
Pushkaraj Shirke