Ugly Mug Coffee: This coffee

Advertising Agency: Young & Laramore, Indianapolis, USA
Creative Director: Charlie Hopper
Art Director: Trevor Williams
Copywriter: Bryan Judkins
Designer: Yee-Haw Industries
Photographers: Harold Lee Miller, Gary Sparks
Published: January 2008

8 comments

surebud's picture
surebud
19 pencils

This ad has sooooo much damn copy I refuse to even read it...nuff said.

-before the beginning of great brilliance, there must be chaos-

jebus's picture
jebus
472 pencils

Yeah, I like the others in this series better. This one just reads like a list of all the headlines they brainstormed. I lost interest 4 lines in.

But the rest of the executions are awesome.
I really like the art direction and typography in all of them. Good job guys!

Psycho Pirate's picture
Psycho Pirate
65 pencils

Whoops. Love the rest of the campaign, but maybe this one would have been better off broken up into a series of smaller headline ads?

Ad_Man's picture
Ad_Man
828 pencils

The typography makes it harder to read, therefore I didn't read it.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Mr Hughes's picture
Mr Hughes
386 pencils

Brilliance. Read it you lazy gits.

All ears's picture
All ears
233 pencils

These are actually quite annoying.

credosian's picture
credosian
272 pencils

i love the way you write. and i'd love to make a suggesstion. use it if you find it useful.

when you write long copy--- DONT EVER TAKE FOR GRANTED THAT IT WILL BE READ IN ITS ENTIRETY.
KEEP THE READER INTRESTED WITH EVERY LINE> FLOWING RIGHT THROUGH TO THE END.
SHOOT OUT FOCUS POINTS AND CONCISE IT FOR THE LAZY BASTARD>

FOR THOSE WHO LOVE TO READ IT, WILL READ IT COMPLETELY NEWAYS.

cheerios,
Pushkaraj Shirke

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

whitespace's picture
whitespace
1953 pencils

i suggest you go easy on the caps lock... it doesn't make your message any more readable, or more important.

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