Ugly Mug Coffee: Alarm clock

Ugly Mug Coffee: Alarm clock

Advertising Agency: Young & Laramore, Indianapolis, USA
Creative Director: Charlie Hopper
Art Director: Trevor Williams
Copywriter: Bryan Judkins
Designer: Yee-Haw Industries
Photographers: Harold Lee Miller, Gary Sparks
Published: January 2008

Your rating: None Average: 6.7 (30 votes)

Comments

Submitted by A.G. Pennypacker on Fri, 2008-03-07 19:25.

Dear Bryan the copywriter,
Dude, either you really know your coffee, or you really know how to write, or both. All of these totally rock! Very insightful headlines -- really, REALLY, nice writing. Bravo!

Submitted by nice gaijin on Fri, 2008-03-07 19:32.

I really enjoyed reading these, very well done.

TheAdMad's picture
Submitted by TheAdMad on Fri, 2008-03-07 19:59.

Sorry to say this, but I think it's a horrible type work

The Ad Mad

Submitted by fconch on Fri, 2008-03-07 21:12.

Guess you have to use the same type as in the package. Shame, the typework doesnt do justice to the brilliant copy. Had to go and read them all. Congrats, by the way "passingest" is pure genius.

TheAdMad's picture
Submitted by TheAdMad on Fri, 2008-03-07 21:22.

Not even that, there are at least 3 totally different types in the packaging...Wouldn't associate it with coffee...maybe it's just me

The Ad Mad

chintan ruparel's picture
Submitted by chintan ruparel on Sat, 2008-03-08 04:53.

i like the copy. very in your face and brutal! the art is a little shoddy though, thats what i think.

~ old habits die hard, older ones never do ~

Submitted by shades on Sun, 2008-03-09 20:18.

really dig these, after reading I felt like saying "yeah....man...YEAH" screw them coffee jockeys. I'm gettin' ugly too".

Submitted by talay on Mon, 2008-03-10 03:57.

I think the copy is clever... and nice typo

Submitted by Maximus on Tue, 2008-03-11 09:24.

dudes, holy crap this is great. been awhile since i've truly enjoyed long(ish) copy ads. and the choice to go letterpress with the look?...brilliant. not sure if most people will understand that, but brilliant.

Submitted by credosian on Wed, 2008-03-12 04:19.

am glad to see great copy after a long long time.

i guess the art director also gets credit for ensuring that the COPY is the HERO of the ad.

congrats to both - the copywriter - who wrote this good shit-- and the art director - who ensured this good shit took center stage! :)

great work people.

keep it up :)

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

Submitted by Serendipity on Sun, 2008-03-16 17:56.

love it!
now i will print it and put it by my alarm clock :)
beautiful work!