Ugly Mug Coffee: Alarm clock

Advertising Agency: Young & Laramore, Indianapolis, USA
Creative Director: Charlie Hopper
Art Director: Trevor Williams
Copywriter: Bryan Judkins
Designer: Yee-Haw Industries
Photographers: Harold Lee Miller, Gary Sparks

January 2008


A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Dear Bryan the copywriter,
Dude, either you really know your coffee, or you really know how to write, or both. All of these totally rock! Very insightful headlines -- really, REALLY, nice writing. Bravo!

nice gaijin's picture
nice gaijin
815 pencils

I really enjoyed reading these, very well done.

fconch's picture
4 pencils

Guess you have to use the same type as in the package. Shame, the typework doesnt do justice to the brilliant copy. Had to go and read them all. Congrats, by the way "passingest" is pure genius.

chintan ruparel's picture
chintan ruparel
1516 pencils

i like the copy. very in your face and brutal! the art is a little shoddy though, thats what i think.

~ old habits die hard, older ones never do ~

shades's picture
78 pencils

really dig these, after reading I felt like saying "" screw them coffee jockeys. I'm gettin' ugly too".

talay's picture
266 pencils

I think the copy is clever... and nice typo

Maximus's picture
5 pencils

dudes, holy crap this is great. been awhile since i've truly enjoyed long(ish) copy ads. and the choice to go letterpress with the look?...brilliant. not sure if most people will understand that, but brilliant.

credosian's picture
273 pencils

am glad to see great copy after a long long time.

i guess the art director also gets credit for ensuring that the COPY is the HERO of the ad.

congrats to both - the copywriter - who wrote this good shit-- and the art director - who ensured this good shit took center stage! :)

great work people.

keep it up :)

Be awesome :)

Serendipity's picture
17 pencils

love it!
now i will print it and put it by my alarm clock :)
beautiful work!

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