The Walrus: Read something else

Advertising Agency: Wax, Calgary, AB, Canada
Creative Director: Joe Hospodarec
Design Director: Monique Gamache
Designer: Theresa Kwan
Art Director: Brad Connell
Copywriter: Max May
Published: May 2012

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6 comments

Phil Lestino's picture
Phil Lestino
1682 pencils

For an ad that relies on copy the style is very clunky. I think starting sentences with And is what schoolchildren do.

chuckieT's picture
chuckieT
680 pencils

"I think starting sentences with And is what schoolchildren do."

You sound like you are very old.

someguy's picture
someguy
643 pencils

And if this were a term paper, they'd be in big trouble. But it's not.

ChuckN's picture
ChuckN
119 pencils

The copy aims to be intelligent but sorry, it is not.

chuckieT's picture
chuckieT
680 pencils

This whole campaign is a bad version of the very famous Neil French campaign for Chivas Regal. Every copywriter should know it...

http://www.neilfrench.com/chivas/slide/index.html

lingarajasivanaiah's picture
lingarajasivanaiah
39 pencils

Awesome , I am a school going kid

Lingaraja Sivanaiah

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