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The One Show: Gold Market - May 2008

The One Show: Gold Market - May 2008
Your rating: None Average: 5.5 (11 votes)

Advertising Agency: SS+K, New York, USA
Chief Creative Officer: Marty Cooke
Creative Directors: Matt Ferrin
Art Director: Matt Ferrin
Copywriter: Sam Mazur
Print Producer: Jeannie O'Toole
Published: June 2008

8 Comments

sumbody's picture 136 pencils

Wasn't there an mtv campaign just like this?…mh…yes, it was.

AD1014's picture 307 pencils

go BBDO New York.......!

creativearmy's picture 24 pencils

can some one explain to me?

LimitedTimeOffer's picture 202 pencils

I presume the idea is:

- It looks like a regular commodity price chart, in this case the price of gold.
- The price of gold goes up during the One Show Festival.
- This is because gold "supply" is limited due to all the gold awards being given out (notably to BBDO) during the One Show period.

Is this a good ad? Not in my humble opinion.

NatalieM's picture 1693 pencils
krautland's picture 3204 pencils

I do quite like this.

rebelscum's picture 2120 pencils

Look! Pencils!!

Don't get it?!? That's ok, here're some arrows.

Still kinda vague?!? S'ok, here're some little headlines on the arrows.

STILL lost?!? No worries, we put a fancy headline about the price of gold.

TA DA! An ad for one of the biggest shows of the year to honour creative communication.

Goooooooooooooooooooooooooo Excel Vista.

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"I saw a subliminal ad executive once, but only for a second." - The Wright

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I have thousands of pencils and $1.50 so I'm off to Starbucks

annie_us's picture 90 pencils

Is this a sample work, simple work?

Annie_us

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