The Green Ant: Enlighten

Can a lamp enlighten even when it's not turned on?

Advertising Agency: Richter7, Salt Lake City, USA
Creative Director: Dave Newbold
Art Director: Dave Larson
Copywriter: Gary Sume
Photographer: Stock

August 2010


Guest's picture

Nice. But not as great a some of the others.

razorsharp creative's picture
razorsharp creative
186 pencils

Still not quite connecting the copy to the picture. The copy is nice, but I'm not seeing why or how the lamp is "enlightening" anything. I understand the point they're trying to make is that the design is "enlightening" but it's not really communicating that in the picture. It's an interesting light fixture, but just by sitting there it isn't enlightening.

-Richard Todd Aguayo (razorsharp creative)

TommyO's picture
1866 pencils

Very good. Made me smile.

Guest's picture

I smile too

Anonymous Author's picture
Anonymous Author
1541 pencils

Is this a question?
If this is an answer.

Well designed lamp; misplaced attempt at a rhetorical question as a headline.

Write a wise saying and your name will live forever – Anonymous.

shahidali's picture
4069 pencils

Love the use of word 'enlighten'. Excellent copy.


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