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7 comments

Guest's picture
Guest

almost there

Guest's picture
Guest

This is an excellent ad that strategically positions the product, and the brand, as exclusive, not for everyone.

The headline and the photography work equally hard - something of a rarity these days where concept development often happens at iStockPhoto.com

Reminds me a little like the Apple "Think Different" campaign.

razorsharp creative's picture
razorsharp creative
186 pencils

This is better than the others. I can see how "uncomfortable" the chair may be, both in function and design...which helps connect the copy to the photo. It also helps to communicate the exclusivity of those who may be in the market for such a chair. A good example of both the copy and the photo working in tandem.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

mike11's picture
mike11
279 pencils

The shadow ruins this one for me. It's distracting & completely unrealistic.

lessismore's picture
lessismore
251 pencils

+1

Guest's picture
Guest

+1

silvi's picture
silvi
4172 pencils

Horrible shadow

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