It doesn't make everyone comfortable.
Advertising Agency: Richter7, Salt Lake City, USA
Creative Director: Dave Newbold
Art Director: Dave Larson
Copywriter: Gary Sume
Photographer: Stock
Published: August 2010
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8 Comments
almost there
This is an excellent ad that strategically positions the product, and the brand, as exclusive, not for everyone.
The headline and the photography work equally hard - something of a rarity these days where concept development often happens at iStockPhoto.com
Reminds me a little like the Apple "Think Different" campaign.
This is the best of this campaign.
The headline could apply to great advertising as well as great design.
> AdCracker - interactive tools to trigger ad ideas.
This is better than the others. I can see how "uncomfortable" the chair may be, both in function and design...which helps connect the copy to the photo. It also helps to communicate the exclusivity of those who may be in the market for such a chair. A good example of both the copy and the photo working in tandem.
-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com
The shadow ruins this one for me. It's distracting & completely unrealistic.
+1
+1
Horrible shadow