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Comfortable

Agency: 
Published/Aired: 
August 2010
Description: 

It doesn't make everyone comfortable.

Advertising Agency: Richter7, Salt Lake City, USA
Creative Director: Dave Newbold
Art Director: Dave Larson
Copywriter: Gary Sume
Photographer: Stock

Comments (7)

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Highest Rated

silvi's picture
silvi
Activity Score 4172

Horrible shadow

Guest's picture
Guest

almost there

Guest's picture
Guest

This is an excellent ad that strategically positions the product, and the brand, as exclusive, not for everyone.

The headline and the photography work equally hard - something of a rarity these days where concept development often happens at iStockPhoto.com

Reminds me a little like the Apple "Think Different" campaign.

razorsharp creative's picture
razorsharp creative
Activity Score 186

This is better than the others. I can see how "uncomfortable" the chair may be, both in function and design...which helps connect the copy to the photo. It also helps to communicate the exclusivity of those who may be in the market for such a chair. A good example of both the copy and the photo working in tandem.

-Richard Todd Aguayo (razorsharp creative)
http://razorsharpcreative.com

mike11's picture
mike11
Activity Score 279

The shadow ruins this one for me. It's distracting & completely unrealistic.

lessismore's picture
lessismore
Activity Score 251

+1

Guest's picture
Guest

+1

silvi's picture
silvi
Activity Score 4172

Horrible shadow

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