The Goodlife Recipe: Looking gooood

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Group Creative Director: Jerry Gentile
Creative Director: Robin Fitzgerald
Art Director: Jera Mehrdad, Vladislav Ivangorodsky
Copywriter: Marcin Markiewicz
Account Directors: Adrienne Recher, Shannon Franqui
Account Supervisor: Kelly Tholke
Assistant Account Executives: Mandy Hein, Ted Bergeron
Art Buyer: Marissa Serritella
Planning: Oke Mueller, Michelle Dickens
Production Company: LAIKA/house
Illustrator: Gesine Krätzner
Producers: Colin Thacher, Sally Bentley, Annie Pomeranz
Storyboard/Graphics Artists: Chris Purdin, Meghan Saunders
Art Department: Katie Mello, Sara Neiman
Published: January 2010


Misstree's picture
425 pencils

I like this one the best!! so darn good! Awww....I wish I had mittens n clay as pets! (Sheesh, these ads r turning me in2 mush).


Not all who wander are lost.

brain slasher's picture
brain slasher
26 pencils

very cute!

bknowlden's picture
3647 pencils

Unfortunately it looks like the client was a little too involved. Really great look though...

jamesrothenburg's picture
554 pencils

Love the illustrations. Writing could be better, it feels forced to read. The logo as speech bubble is way too much. I think bknowlden is correct.

Pombooie's picture
407 pencils

I love the whole campaign. Fresh and funny. Great work. Congrats to the whole team.

rolling.stone's picture
2740 pencils



~ Quite obviously, I have gathered no moss ! ~

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