Tappening: Start a Lie, Puppies

Bottled water causes blindness in puppies.
*If bottled water companies can lie, we can too. Find out the truth at tappening.com or spread your own lie at startalie.com

Advertising Agency: DiMassimo Goldstein, USA
Creative Director: Mark DiMassimo
Art Director: Chris Carlberg
Copywriter: Justin Prichard
Illustrator: Jan Kallwejt
Published: July 2009

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12 comments

Guest's picture
Guest

Christ. Now water is bad. Okay everyone, quit drinking water, stop eating food and try not to exhale. And if you die, for fuck's sake try not to decompose! It releases carbon.

mikelite's picture
mikelite
1031 pencils

relax yourself shmeckle. No one's saying WATER is bad. It's bottled water that needs to go. Most of the time companies just pump it out of the ground. It's less regulated than tap & they're making profits off our water supply.

Guest's picture
Guest

Nice concept startalie.com

scarfinati's picture
scarfinati
830 pencils

Yeah 2 wrongs dont make a right. But it is provocative.

There always 2 sides to EVERY story no matter what the subject is. Im sure theres a group out there that will talk voraciously about why pretty butterflies are threatening the world.

Guest's picture
Guest

I like the concept if they lie we can lie too, but i don t think thats the best execution.

Guest's picture
Guest

i think you have a great concept, if bottled water companies lie, we can lie to.. but the execution is not the best

Guest's picture
Guest

the point is checking the website and I did, because it was provocative enough. I'm sure most of you did too.

Kroete's picture
Kroete
11 pencils

Half the visuals seem to be true (like ice cap thing), half of them only lies...pretty confusing in some way even if it might have been their intention. Still....Hmm.

Dev Kumar's picture
Dev Kumar
834 pencils

Brilliant strategy and very good execution. The overt aggression is a necessity against plastic abusers like bottled water companies that are choking up our drainage systems bigtime. This is essentially a battle against plastic overuse and abuse and attacking the bottled water lobby is only a part of the eventual war against this ecological evil. Great work all the same and I'm sure you guys are getting hits galore. I was also among the visitors. Good luck.

Guest's picture
Guest

First of all, brilliant.

But isn't there a law against lying in advertising? Like, Pepsi couldn't run an ad saying Coke is distilled polarbear urine then be all like, "no it's cool, we were lying" ... ?

Mythreyi's picture
Mythreyi
10 pencils

I wonder since they are not naming any bottling company in particular, they might be able to get away with it. Or on later stage they can imply that "the bottling companies lie" was a lie in itself - as part of their website idea.....

  • Reality continues to ruin my life
  • Mythreyi's picture
    Mythreyi
    10 pencils

    For the kind of website it is promoting, the ad delivers. First of all it connects to the segment of people who would be likely target for this website, secondly it prompts action to visit the website. It also implies what other lies, funny like this can be found -once the site is visited.

    I feel, it works better than other regular approaches ads take though looks like a greeting card!

  • Reality continues to ruin my life
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