Advertisement

Start a Lie, Polar bears

Published/Aired: 
July 2009
Description: 

Bottled water: 98% melted icecap. 2% polar bear tears.
*If bottled water companies can lie, we can too. Find out the truth at tappening.com or spread your own lie at startalie.com

Advertising Agency: DiMassimo Goldstein, USA
Creative Director: Mark DiMassimo
Art Director: Chris Carlberg
Copywriter: Justin Prichard
Illustrator: Jan Kallwejt

Comments (2)

Log in or register to post comments

Highest Rated

federo's picture
federo
Activity Score 781

is clever and nice. I have my doubts bout the way of communicate this good thoughts but its okey anyway

federo's picture
federo
Activity Score 781

is clever and nice. I have my doubts bout the way of communicate this good thoughts but its okey anyway

CGilb09's picture
CGilb09
Activity Score 572

I loved the campaign personally. The style seems like it's suited for a younger audience, and I think that's who this is really going to work for. Job well done in my opinion.

Tweet tweet: @ThisAbility

Advertisement